Video: Lucid Green CEO, Larry Levy, talks with CFN in Las Vegas

Cannabis Financial Network

Lucid Green’s mission and product take the spotlight at MJBiz

CFN Media interviews Lucid Green CEO & Founder Larry Levy at MJBizCon 2019 in Las Vegas, NV.

View the entire interview on CFN

Lucid Green launches ‘The Single Source Of The Truth For Cannabis Products’


Driving standardized product information into the cannabis market, making it safer for consumers and significantly optimizing operations for brands and retailers alike

NEW YORK, June 6, 2019 /PRNewswire/ — Lucid Green Inc., is the leading Cannabis trust and transparency platform that delivers vital product usage, safety and feedback information to consumers. Today Lucid Green launches the first Cannabis digital platform for products that centralizes a Brands product assets into one place, which can then be distributed “in real time” to all partners. Brands can now control the consistency of their product messaging and imagery. Lucid Green is making it easier for partners to spread the love, ensuring that all product details and descriptions across all channels contain the same unified messaging: from retailers for on-line menus and inventory control, to journalists and labs for product shots and descriptions.

“Brands no longer have to settle for consumers receiving off-book and ad-libbed details about their products and what their brand stands for. We’re allowing brands to update their product details or brand messaging as they see fit, and have these changes propagate instantly throughout the entire retail channel,” says Larry Levy, Co-Founder and CEO, Lucid Green Inc.

Josh Riggs, Starbuds COO, added: “Lucid Green is well positioned to solve one of the cannabis industry’s biggest challenges with its Single Source of Truth project. As an international retailer, Starbuds has seen first hand the problems that stem from a lack of consistent and reliable product data. Even something that seems very simple, like standardized naming conventions has been elusive. As the cannabis industry moves forward, having a Single Source of Truth when it comes to data is going to be a game changer. This platform is going to streamline seed-to-sale tracking, inventory management, as well as the consumer experience. Starbuds is excited to work closely with Lucid Green on this initiative.”

Lucid Green’s unique item level tagging combined with integration into leading POS vendors like Flowhub, Greenbits, Cova and others, saves retailers countless hours in the arduous inventory check-in process, driving hard dollar savings to the bottom line. In addition, brands can now use the Lucid Green platform internally to control all their digital assets in one place, where their entire team can collaborate on product details, brand messaging, and supporting media.


About Lucid Green
Lucid Green was founded in early 2018 by data veterans, Paul Botto and Larry Levy to create a standard that drives trust, transparency and guidance in the cannabis retail environment. Lucid Green is a revolutionary data platform that gives brands a direct-to-consumer/budtender communication channel while incentivizing brands and their suppliers to provide accurate and timely product information. Lucid Green’s complete transparency gives consumers full disclosure into all aspects of the product’s quality and authenticity, testing results, professional and peer reviews, along with usage recommendations and dosage tracking; all in one place.

This Software Platform Is Seeking To Become ‘The Single Source Of The Truth For Cannabis Products’

Javier Hasse , Benzinga Staff Writer.

A few weeks ago, we learned Ionic Brands Corp OTCZRRRF was implementing a new blockchain-based Internet of Things platform, Lucid Green, aimed at increasing trust and transparency for cannabis consumers and brands.

This week, Lucid Green launched a new product they call SSOT, or “The Single Source of the Truth for Cannabis products,” aimed at standardizing product information in the cannabis market.

With dozens of companies claiming to build transparency for cannabis companies, we wanted to find out what makes Lucid Green special, and different from its competitors. We decided to catch up with the company’s president Paul Botto.

The Value Of Detailed Data

As Botto explained, Lucid Green turns normal packaging into a “fully interactive experience for the brand to reach retailers, budtenders, and consumers.” What’s interesting is the info displayed is not just generic: it goes down to the batch of actual cannabis the product came from.

“QR codes are rarely a rich, timely, and targeted experience as it is with Lucid Green,” Botto told Benzinga. “No other platform can combine budtender training, budtender incentives, consumer direct communication and product guidance, and loyalty all in one place. The analytics coming from this integrated offering is unprecedented.”

With plans to operate “wherever cannabis is sold,” Lucid Green is focused on Colorado and California. Botto says rollouts in with Washington, Nevada, Illinois, Florida, Arizona and Massachusetts will come soon.

With plans to operate “wherever cannabis is sold,” Lucid Green is focused on Colorado and California. Botto says rollouts in with Washington, Nevada, Illinois, Florida, Arizona and Massachusetts will come soon.

Beyond the U.S., Lucid Green is looking at Canada as a potential market to expand into.

“It is unfortunate that the U.S. has relinquished the opportunities that come with a global outlook, but it presents an advantage for us being so close and with so many companies operating on both sides of the border in one way or another,” Botto said.

Google It

Botto is applying the tools and strategies he learned from his years at Google.

“We follow a similar model to Adwords,” he said. “Lucid Green is based on a pay-for-performance model – you only pay when you get your desired result like budtenders training and driving brand engagement and consumers scanning and engaging directly with the brand right off of your products.”

Brands can boost or lower their costs based on actual performance.

The company also borrows heavily from the supply chain industry, where both Larry Levy, Lucid Green’s co-founder and CEO, and Botto have experience. This can be seen in “how every individual package is uniquely tagged, allowing users to see exactly where it has been, where it is going, and how it has been used among many other benefits,” Botto said.

“Larry has a tremendous background in software, machine learning, and blockchain as well, which adds a focus on proven product development for new technology and an interest in building Lucid Green for how businesses will grow and adopt other new technologies.”

A Long-Term Play

Botto says Lucid Green is a long-term play, aimed at providing the standard for trust and transparency, as well as guidance for cannabis companies and consumers.

“[H]aving consumers able to interact deeply with the brand at the point of consumption, being able to train budtenders on a scalable and accountable platform, delivering a true brand loyalty component to further your consumer relationship and having all of this rolled into one system delivering data on how one drives the other – these things will never stop being an essential part of a modern cannabis brands market strategy,” said Botto.