Lucid Green Names Jeremy Pace Senior Vice President Of Operations

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Former U.S. State Department officer to bring expertise in operational excellence to WeedTech innovator Lucid Green


NEW YORK, Aug. 15, 2019 /PRNewswire/ — Lucid Green, the leading trust and transparency platform in the cannabis industry, today announced Jeremy Pace as Senior Vice President of Operations. Pace joins Lucid Green with over 10 years in senior operations leadership; the last two in cannabis production and manufacturing.

Pace’s role at Lucid Green is focused on business operations, brand implementation, and establishing best practices across the entire organization. His responsibility also extends to cross-functional collaboration, and achievement of quality standards and revenue goals.

“Jeremy excels at creating robust and scalable operations and is an expert in executing operational goals in complex environments,” said Larry Levy, company Co-founder and CEO. “With Jeremy joining the Lucid Green team, we are poised to expand our operational capabilities and achieve broader business objectives both now and in the future.”

Jeremy’s diverse background includes senior leadership expertise in single and multi-site operations, and serving as a foreign service officer overseas for the US Department of State in Nepal, the Philippines and Iraq where his focus was managing and ensuring the efficiency of Embassy operations. Jeremy is a Lean Six Sigma Green Belt and has a BA in Mass Communication from Northwestern State University.

 

About Lucid Green
Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green’s total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – all in one place. For more information, please visit www.lucidgreen.io


Lucid Green Appoints Marco Rullo Chief Marketing Officer

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WeedTech innovator taps seasoned growth leader to head marketing operations as company expands its information sharing platform.


NEW YORK, Aug. 13, 2019 /PRNewswire/ — Lucid Green, the leading trust and transparency platform in the cannabis industry, today announced the appointment of Marco Rullo as Chief Marketing Officer. Rullo brings over a dozen years of senior executive experience, the past six in the cannabis industry.

“Brands no longer have to settle for consumers receiving off-book and ad-libbed details about their products and what their brand stands for. We’re allowing brands to update their product details or brand messaging as they see fit, and have these changes propagate instantly throughout the entire retail channel,” says Larry Levy, Co-Founder and CEO, Lucid Green Inc.

In this new role, Rullo will oversee the management of the Lucid Green brand, including insights, creative development, social accountability, media, and communications. Rullo will also be responsible for the creation and development of Lucid Green’s Los Angeles office.

“Marco’s experience provides an unparalleled understanding into the challenges inherent to the cannabis industry,” said Larry Levy, company Co-founder and CEO. “Our platform bridges the information gap between brands, retailers, and consumers and we are relying on Marco to link the innovations of Lucid Green’s product team to our customer-focused operations.”

Prior to joining Lucid Green, he acted as VP of Brand Strategy for Origin House, building the California Brands division and overseeing a portfolio of owned and licensed brands. Rullo has also served as Executive Director of Bhang Corporation’s California vape division, and has an MBA in Behavioral Economics from Bocconi University’s SDA School of Management.

 

About Lucid Green
Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green’s total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – all in one place. For more information, please visit www.lucidgreen.io