Lucid Green Announces Partnership with Rove to Implement Intelligent Cannabis Authentication Technology

PR Newswire

NEW YORKMarch 10, 2020 /PRNewswire/ -- Lucid Green, the leading trust and transparency platform developed exclusively for the cannabis industry to offer instant access into product-specific information, today announced a brand partnership with Rove, a leading producer of vape technologies and premium cannabis oils. Through this relationship, Rove will implement Lucid Green's LUCID ID technology on all packaging, allowing consumers to easily verify product authenticity, earn rewards, view verified test results and receive guidance on product dosage and effects. The partnership empowers Rove consumers with the knowledge they need to have a safe, predictable and enjoyable experience.

Before implementing LUCID ID, Rove demonstrated its commitment to consumer safety through a self-implemented QR system beneath a peel-off sticker on all of its packaging, which could only be scanned once. LUCID ID will provide Rove with an evolved, scalable solution that will allow the brand to grow as it builds consumer trust and transparency.

"We are thrilled to support Rove in their expansion and consumer safety objectives," said Larry Levy, CEO of Lucid Green. "Our partnership with Rove sets the bar for forward-thinking brands that prioritize transparency and education."

Lucid Green's LUCID ID utilizes QR-codes that consumers can easily scan with a smartphone camera to access accurate and detailed product information, all in one platform. Users can earn rewards, view the actual testing certificates, product ingredients, as well as user reviews and experiences. Rove is implementing the LUCID ID on all of its packaging for all product lines across California and Nevada, in addition to future markets.

"Consumer safety is front-and-center for our operations, so it is extremely important for us to provide robust authentication that allows our brand to scale," said Paul Jacobson, President of Rove. "Lucid Green is the most advanced solution we have seen, and we are excited to partner with them."

About Lucid Green
Lucid Green was founded in 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green's revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors and retailers to provide the most accurate product information and improve their customers' experience. Lucid Green's total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews and track their experience – delivering a safe, predictable, and enjoyable experience.