POLITICO: Lucid Green’s Marco Rullo on Building Consumer Confidence

We want to provide consumers with the knowledge that they need at the moment of truth.
– Lucid Green’s Marco Rullo

LOS ANGELES — Scroll through Yelp or Weedmaps in the Los Angeles area and you will find dozens of dispensaries with names like Cookies Melrose, HP Pharmacy, Firehouse 365 and the national, West Hollywood-based chain MedMen.

Ensuring that a dispensary is licensed, however, can be a confusing process few consumers are likely to undertake before buying.

HP Pharmacy,a dispensary in Huntington Park, Calif., for example, lists a state-issued license number on Weedmaps, a cannabis consumer website. Search that number in the Bureau of Cannabis Control’s online database and you’ll find the license belongs to PureLife Alternative Wellness Center an hour away in Chatsworth, Calif.

The inconsistencies are a concern in a region where most dispensaries are estimated to be unlicensed. The problem has been amplified in recent months by the vaping health crisis, with cases of lung disease tied largely to illicit THC vape products. A store employee who answered the number listed for HP Pharmacy declined to explain the license discrepancy, and an inquiry to management was not returned.

With a spate of vaping-related illnesses and deaths and a persistent illicit market, California is changing its outreach to urge consumers to protect themselves. Until now, state-funded consumer cannabis education in legal recreational marijuana states has been broad and focused on defining lawful consumption and keeping others safe while consuming. Colorado’s folksy campaign, for example, warns against smoking marijuana in national parks — it’s still against federal law — and advises “locking up your stash.”

The most the federal government has done is urge consumers not to use marijuana e-cigs, especially those from the black market. California has reported at least four deaths and 166 cases of vaping-related illnesses, but only in one case did one of those who became ill say they bought THC products from a licensed dispensary.

“We’re really pinpointing consumer education and consumer awareness,” said Alex Traverso of the California Bureau of Cannabis Control. “There is that consumer out there that is walking down the street in SoCal somewhere; and you may see [a] retail location with the green cross. You walk in and buy your stuff and don’t think twice about [if it’s licensed].”

Consumer education is tough in a state where many have been smoking marijuana for decades, but where the legal industry — with its licensing, testing and new products like vapes and edibles — provides an entirely new set of issues to navigate.

“I wouldn’t sit here and pull a piece of gum from beneath here and eat this,” said Cat Packer, who oversees cannabis regulation for LA, pointing to the underside of a metal railing beside the outdoor cafe in Long Beach where she was sitting. “And that … could be similar to the health risk that you choose when you’re buying an unlicensed vape cartridge.”

The vaping crisis hit just as California, Los Angeles County and the city of Los Angeles were preparing to launch public awareness campaigns targeting the illicit market. California’s underground market is expected to reach $9 billion in sales this year, according to BDS Analytics, dwarfing the legal industry’s estimated $3 billion value.

Business owners say high taxes and licensing fees allow the illicit market to undercut the legal market, reducing revenues. Unlicensed dispensaries don’t pay California taxes and fees and therefore can charge less.

Businesses and California officials including state Treasurer Fiona Ma propose reducing taxes, though tax revenue has fallen short of expectation. But the state — which said it will raise taxes next year as planned — is instead dedicating more than$20 million for educating consumers about illicit dispensaries and both THC and nicotine vape products. Amajor goal is to steer consumers to licensed shops selling regulated products.

One of the major problems in California — and new recreational markets nationwide — is that while most children are told not to eat the gum stuck on the railing, cannabis consumers aren’t being educated onhow to interact with the legal cannabis market.

“Sadly, there needs to be a campaign that’s called, ‘That’s gross, don’t do that,’” Packer said.

Education now is largelyup to “budtenders” in dispensaries around the country, who explain to consumers everything from the impact of edibles on liver health to how to store a cannabis muscle balm.

“We needed to have a public information campaign before Jan. 1, 2018,” Packer said. “You need to have a campaign that is being implemented as the first set of consumers are going into facilities.”

Now, nearly two years after legalization, the LA city and county governments are working together on consumer awareness efforts, which include a public awareness campaign andinstituting an emblem that dispensaries can display — much like a liquor license or health code letter — to ensure consumers they are licensed.

The emblem is critical because it’s difficult to tell which dispensaries are legally licensed. Culver City Associates , for example, was listed on Weedmaps and, when asked in person, claimed to be licensed. The peppy, knowledgeable budtender at the counter had recommendations about which edibles lasted longest, assured a POLITICO reporter who visited the shop that the vape products didn’t include any additives that may cause lung disease, and even offered unsubstantiated advice on marijuana use for autism.

There were gallon-sized zip-top bags of flower stored at one end of the glass counter, and the dispensary’s Weedmaps profile did not even list a license number, butthe man checking IDs at the door insisted the dispensary was licensed. A search through the BCC’s database does not turn up any record of Culver City Associates or a license issued for that address. One clue that might raise a concern for the observant: its operating hours. California requires dispensaries to close by 10 p.m, and Culver City Associates advertises that it is open until midnight.

Many unlicensed dispensaries listed online appear legitimate from the outside. Some list a license ID that does not match the state’s online system if checked. In a city with a limited supply of licenses — 800 applications were submitted for only 100 licenses in the last round — Packer said this is one of her biggest problems.

“That’s what amazes me,” said Packer. “[Is] you took the time to invest in an architect and like, an interior designer, but you’re like, ‘F— that license’?”

The concerns are opening up a new line of cannabis business.

“People will not stop vaping just because their elected officials told them so,” said Vered Elkouby Nisim, an executive board member at Global Green, which plans to offer third-party verification technology for vaping products. “So we really need to give them the tools and the access to product that’s regulated and product that’s not going to harm them.”

The technology is intended to help consumers ensure what they buy is tested and verified.

Global Green’s tech — a variation of the hologram sticker on the underside of an NFL or MLB baseball cap bill — is secured through blockchain technology and can be scanned by consumers with their smartphone. A scan provides tracking information for the product and verification that it was tested, Nisim said.

“Let’s say you bought a product and you’re in MedMen,” she said. “But it shows you that this product is sitting on the shelf at Aeon — at another store. You should now question it because something’s wrong.”

Global Green said it is working with West Hollywood to phase in its technology to all producers and dispensaries in the city, and it is discussing its system with Massachusetts as well.

Another company, Lucid Green, has partnered with companies including Papa & Barkley, Cresco Labs and Wana to provide third-party authentication. Lucid Green’s technology is similar to Global Green’s: It is scannable on a smartphone, protected through blockchain and provides consumers with information about the product.

“The public right now is being bombarded … by accounts of legitimate health concerns,” said Marco Rullo, chief marketing officer of Lucid Green. “We want to provide consumers with the knowledge that they need at the ‘moment of truth’ — which is either inside a dispensary or when they’re home consuming the product — so that they’re able to have confidence when purchasing, peace of mind when consuming, and have a safe, predictable and enjoyable experience.”

This article was originally featured on POLITICO Pro December 2, 2019

Collective Wisdom Podcast with Lucid Green CMO, Marco Rullo

Empowering the Consumer by Bridging the Education Gap

Listen to Lucid Green CMO, Marco Rullo, as he speaks with Lisa Tollner on the Collective Wisdom Podcast live from UCBA’s California Buyers Club in Downtown Los Angeles.


Paul Botto Speaks on All Things Lucid Green in This Episode of Plant Prophets

The Importance of Cannabis Product Transparency

Cannabis product transparency with Paul Botto, Co-Founder, and President of Lucid Green. Lucid Green is driving cannabis product transparency for consumers and brands alike by providing access to a product’s complete supply chain information.


Cheddar: Lucid Green’s Paul Botto Speaks on Vaping Crisis


The Cannabis Industry Sounds Off on Vaping Crisis

Lucid Green President & Co-Founder, Paul Botto

The Centers for Disease Control and Prevention appear to have made a breakthrough in its investigation of the vaping illness that has sickened more than 2000 and killed almost 40. While the cannabis industry and worried consumers are likely breathing a bit easier, many in the industry recognize the problem is more complicated than it seems.

“The uncertainty is probably the most disconcerting thing for consumers and markets alike,” said Paul Botto, co-founder and president of Lucid Green. “So I think it’s absolutely huge to have at least zeroed in on something that is at least causing a large part of the issue.”

On Friday, the CDC announced it had found vitamin E acetate, a thickening agent used in (mostly illicit market) vape products, in lung fluid samples from 29 e-cigarette, or vaping, product use associated lung injury (EVALI) patients from all across the country. The CDC admitted the new research could be viewed as a breakthrough, but due to the small sample size, and concerns there may be other substances at play, the agency has maintained it needs more information to establish a causal link between EVALI and vitamin E acetate.

For those in the cannabis industry, however, this information comes as no surprise.

As far back as September, local health officials and testing companies had sounded the alarm on vitamin E acetate as a possible culprit in the vape crisis. Even then, federal officials cautioned against assuming vitamin E acetate was more than a marker for adulteration without additional evidence.

So for many in the cannabis industry, the latest CDC update served to further reinforce what they already suspected: vitamin E acetate played a major role in the illnesses. But there is much on the line for an industry that still operates outside of federal law.

Testing lab CannaSafe has been testing illicit vape products about every quarter for the last three years, and in late September published a damning report on illegal vapes, commissioned by NBC. President Aaron Riley said that whereas high levels of pesticides have always been par for the course for illicit vapes, vitamin E acetate is a relatively new additive. It’s taken the market by storm within the past year, and now about 80 percent of illegal vape products contain it at staggeringly high levels.

“There are pesticides that are parts per million. But we are seeing 40 percent — almost half vitamin E. So I think that is part of the contributing factor, too,” Riley said. “We’ve never seen 40 percent of a product be a contaminant.”

Riley said that CannaSafe hasn’t come across vitamin E acetate in the legal products it has tested, but that doesn’t mean it isn’t out there. In September, Medicine Man Technologies pulled some vape products from its shelves that it determined through internal testing to contain vitamin E acetate. And, anecdotally, CDC officials say that some cases of EVALI have been linked exclusively to legal products. Sales of vape products — among the most popular means of consuming cannabis — tumbled following reporting on deaths and illnesses, but rather than be discouraged, many in the industry are viewing the crisis as an opportunity to call out for much-needed regulation and for broader legitimization of state level cannabis industries.

“This is the illicit industry. It’s exactly what happens when the federal government doesn’t recognize as legitimate the legal cannabis industry,” said Kyle Sherman, CEO and founder of cannabis retail software startup Flowhub.

Sherman, who sits on the board of the Cannabis Trade Federation, said approaching issues from an educational standpoint is key when talking to lawmakers, especially where regulation is concerned.

In response to the rash of vaping illnesses, officials in various states, including Massachusetts, Michigan, New York, and parts of California, have issued vaping bans of varying degrees of severity — and with varying degrees of success. In Massachusetts, for example, Gov. Charlie Baker issued a blanket ban on all types of vapes, even flower vapes. A judge ruled the emergency measures are invalid, at least for medical patients. Premature reactions like Baker’s could end up driving consumers back to the illicit market, according to Botto, whose company Lucid Green tracks cannabis products and provides information on cannabis potency, lab tests, and more through interactive QR codes.

“If it is in fact the black market that is the issue, and it appears that that’s the case, I do feel that these knee jerk reactions of outlawing regulated vape products drive more people to the black market, which is the opposite of what these regulators are trying to do, obviously. So it does put more people in harm’s way,” said Botto.

Despite the spate of illnesses, and tragic deaths, it’s not all dire for the future of the cannabis industry. Riley said the crisis has brought the cannabis industry together in the fight to self-regulate. He’s had producers approaching him to get their own products tested. Plus, an unexpected silver lining, Riley said, is that consumers will now likely be more conscientious about what’s in their products.

“Don’t buy illicit market products, know what you’re consuming ー whether it’s a vape, whether it’s an edible, whether it’s a joint ー you can spend five minutes and do some research on Google, you can ask for a testing certificate,” Riley said.

This article was originally featured on CHEDDAR on November 12, 2019

Paul Botto Speaks Candidly with Forbes’ Warren Bobrow

Forbes Magazine

President Of Lucid Green Digs Into Five Revealing Questions

Lucid Green President & Co-Founder, Paul Botto

Warren Bobrow=WB: Why cannabis? What brought you to this path?

Paul Botto=PB: I had a catastrophic leg injury where I nearly had my leg amputated and was in the hospital for over two weeks. When I came out of the hospital, I was immediately put on 48mg of Dilaudid, which is 2.5x the clinical definition of “opiate dependency.” I heard you could treat pain and wean yourself off of opiates much faster through cannabis. With five surgeries, 23 screws, and three plates stacked up against me, I set out to learn about its benefits and experiment on myself to get off that killer cocktail as soon as humanly possible. This happened nearly three years ago, when the market was even more nascent than it is now. I was so impressed with my own recovery experience with cannabis that I was determined to turn it into  my next business. While I was raising capital for the new venture and building out a retail team, my business partner Larry Levy, who I worked with at my last company in supply chain data technology, called me and excitedly pitched his idea for us to go into business together. Coincidentally, he had the same idea to make the leap into the cannabis industry. After I told him what happened since we had last spoken, he yelled, “Brilliant! I mean, sorry about your leg, but it is an even better fit than I had hoped!”

Larry’s vision was to make cannabis more transparent for consumers and give them the knowledge they needed at the moment of truth (purchase and consumption) to have a safe, predictable, and enjoyable experience. Three years ago, I had to go through a series of trial and error to figure out which products were the right fit for my recovery. I also had to filter through a mountain of information and often misleading marketing schemes before I could buy with confidence. Larry and I both saw a need for trustworthy educational resources that provided clarity regarding product testing, dosages, and effects. It was a perfect match and we started the company just a few weeks later.

WB: Please tell me about what you do? What is your corporate six month and twelve month goals?

PB: As the President of Lucid Green, I handle sales, retail onboarding, partnerships, marketing, product application, and analytics. Honestly, all the way down to sweeping the floors if that’s what needs to be done. In six months, we want Lucid Green on 25% of cannabis products sold in every market we operate in. In twelve months, 40%.

WB: What obstacles do you face right now? How do you foresee removing those obstacles?  What new market do you want to capture? 

PB: The biggest obstacle is the nature of the industry itself. It is young, and thanks to Uncle Sam, margins are far lower than most people would expect. Regulatory hurdles have also led to a fragmented landscape for operations systems, technology infrastructure, sales/marketing strategies and even basic branding. Many processes remain analog and are difficult if not impossible to measure and improve. So while the experienced executives in the industry love to see a service like Lucid Green plugging in those holes, many companies are not structured to just flip a switch and integrate us into their operations.

Lucid Green channels Papa & Barkley

The way we move through these obstacles is to have patience and methodically work with each brand’s distinct internal systems and corporate structure. Lucid Green is set on proving the value of trust and transparency in the marketplace and providing retailers with the tools to deliver those values to their customers in concrete ways. We ultimately provide solutions to quantifiable retail questions like how do I hit my launch numbers for a new product? How do I bring on 200 new retailers? How do I expand month-over-month sales at the top retailers? How do I connect directly to consumers to build my brand loyalty? How do I inject life into a lagging product line?

The state-by-state regulatory markets are the obvious ones and they are truly the usual suspects since our brand partners are often asking us to help them penetrate growing state markets. As a result of our current and new brand partners, we are expanding into CBD reporting in the coming months as well.

WB: What opportunities do you see opening up in the current market?

PB: The opportunity is really coming from the consumer wallet. After recent safety concerns, they are demanding products where they can easily verify testing results, ingredient quality, and manufacturing practices. Customers are also asking for clearer guidance on dosage and ways to track and identify what really works for them since results can be so personal.Brands that speak to them, appreciate them, and reward them for their loyalty; they want educated budtenders that can deliver value to newbies and cannabis experts alike. The market has finally realized that delivering all of this essential knowledge and functionality right off the package itself is the right way to do it. You have customers holding your very own packaging at the moment of purchase and consumption and if they armed with all of the above, why not let it sell that last mile for you?

WB: What is your take on the recent vape crisis? How can Lucid Green help educate consumers?

PB: The vape crisis has certainly raised awareness that something needs to be done to protect and guide consumers in a more proactive, convenient, and attainable way. Many brands have statements about their vape products not containing vitamin E acetate, myclobutanil, and other compounds connected to some of these terrible outcomes.  The problem with this method of communication is that consumers generally do not have the time to jump through hoops and chase scattered pieces of information required to make a responsible buying decision, they just won’t buy it.

Educating the budtender, who interfaces with consumers more than any other representative of the cannabis industry, is a start, but giving the budtender an easy and measurable way to pass on that critical information is an essential, and often missing, component of the retail experience.  Finally, and maybe most importantly, allowing consumers access to that information easily either while browsing independently or when they are back at home alone with no one to guide them.

This article was originally featured in Forbes on October 31, 2019

Ionic uses Lucid Green technology to give consumers full insight into the safety of the product they’re using.


Cannabis Execs On Vaping Illnesses: Black Market To Blame

As of Oct. 1, 1,080 cases of vaping-related illnesses have been reported in the U.S., according to the CDC.

Forty-eight states and one U.S. territory have announced cases of lung disease associated with vaping, and there have been 19 confirmed deaths, with the latest being a 17-year-old boy in the Bronx, New York City whose death was reported Tuesday.

Although research has not yet found a specific chemicals responsible for the outbreak, the CDC is recommending a halt on all vaping consumption while an investigation is ongoing.

Become a cannabis insider with data delivered to your inbox daily from New Frontier Data

While the Trump administration announced a plan to ban all flavored e-cigarettes from the market, some states like Massachusetts have banned vaping sales altogether in response to the public health concerns.

Of 578 patients with information on the substances they used, about 78% reported using THC-containing products, and 37% reported exclusive use of THC-containing products, the CDC said.

A recent NBC News investigation found toxic substances like hydrogen cyanide and vitamin E acetate in 13 out of 15 THC products purchased on the black market in California.

The same research found no toxic substances in three legal products that were also tested.

As the situation escalates and physicians remain in the dark as to the scientific reasons behind the epidemic, Benzinga reached out to two of the most prominent legal vaping brands for their take on the subject.

TILT Holdings COO: No Dramatic Effect On Sales

Tim Conder, COO of TILT Holdings (OTC: TLLTF) said his company has not seen a decrease in sales since the so-called “vaping crisis” became publicly known.

TILT owns and operates Jupiter Research, a brand that sells and develops vaping products, including THC-filled cartridges.

TILT generates over 70% of its revenue from vaping equipment and oils since the acquisition of Jupier in early 2019, according to a recent report by MJBizDaily.

This level of exposure to the vaping market puts it second only to Greenlane Holdings GNLN 2.48%, which reported $181 million in annual revenue, with 80% coming from the vaping industry, versus TILT’s $98 million.

“The most important thing is to continue to offer our highest standards from manufacturing on our end and then to provide transparency into that process for our customers,” Conder said.

Consumers should “demand transparency throughout the supply chain” and have an understanding of where the hardware is manufactured and under what guidelines the cannabis extracts have been produced, he said.

The company is not expecting these events to heavily affect the development of the cannabis vaping industry in the long term, the COO said.

“From our perspective, we foresee a very robust vaping industry from the cannabis end, and we look forward to the growth of that part of the market,” Conder said.

The biggest takeaway from the outbreak of lung illness will be the strengthening of brands and operators that have the tightest adherence to safe production practices, accompanied by an understanding of the importance of regulation to ensure consumer safety, he said.

Ionic Brands CEO: Pay Attention To Ingredients

The overall industry has seen a decrease of between 15% to 18% in sales of legal vaping products for recreational use since the outbreak of vaping related illnesses emerged in August, Ionic Brands Corp (OTC:IONKF) CEO and Chairman John Gorst told Benzinga.

The Headset platform is showing a decline of cannabis vape sales of 5.1% in California and 6.2% in Colorado.

Between 75% and 80% of the lost vape share is going to flower, which has seen sales increases of 3.8% and 5.1% in California and Colorado, respectively, according to MJBizDaily.

Ionic Brands has not yet seen these numbers reflected in its own sales in most of the states where it operates, Gorst said.

“The black market is probably going to be the one that’s impacted the most by this information,” he said, adding that an underregulated market is the main culprit of the lung disease outbreak.

“Anytime you have unregulated markets, you’re going to have a higher percentage of bad actors and people that are not following the rules.”

In order to ensure the safety of its products, Ionic has partnered with Lucid Green and other providers to supply customers with updated lab information on the chemical composition of each product, including ingredients, cannabinoids and possible toxicity. This gives consumers a full insight into the safety of the product they’re using, Gorst said.

“Inhaling any type of products in your lungs is not exactly healthy. But we believe that vaping with a reputable company is still safer than smoking flower,” the CEO said, adding that he is advising consumers to stay vigilant for black market products from unlicensed sellers.

Safeguarding In The Legal Industry

Both execs said they’re confident that buying legal products from reputable brands at licensed retailers should guarantee a safe vaping experience.

Cannalysis, a California testing lab, recently developed a new method for identifying vitamin E acetate, which is believed to be one of the main agents responsible for the vaping-related illnesses.

The response to the illnesses has been almost too reactionary and alarmist, said Swetha Kaul, Ph.D, Cannalysis’ chief scientific officer.

The California Department of Public Health recently issued a statement urging citizens to refrain from vaping altogether.

Legal brands are taking the right approach to the recent outbreak, Kaul said.

Many licensed operators showed immediate interest in testing for vitamin E acetate after the compound was identified in 55% of the initial cases, she said.

“The legal cannabis industry has extremely rigorous testing requirements. In California, we are required to test cannabis products for heavy metals, pesticides, residual solvents, microbial contamination, water activity, moisture content and foreign materials. These testing requirements mean that legal cannabis in California is safer to consume than some fruits and vegetables.”

This article was originally featured on Bezinga on October 8, 2019

Lucid Green Partners With Nine Leading Cannabis Brands to Drive Trust and Transparency Through Technology at Hall of Flowers

Yahoo Finance

Papa & Barkley, Kikoko, and Ionic are among forward-thinking companies in cannabis to use innovative technology to provide safe, predictable and enjoyable cannabis experiences

LOS ANGELES, Sept. 10, 2019 /PRNewswire/ — Lucid Green, the first platform developed exclusively for the cannabis industry to offer instant access into product-specific information, will be exhibiting its market-forward technology at Sonoma County Fairgrounds’ Hall of Flowers on Sept. 18-19, 2019 at Booth C238. Offering a content-rich experience that verifies authenticity, provides product information, effects, and dosing tools in real-time, Lucid Green is setting the standard for trust and transparency amongst cannabis brands, consumers, retailers, and retail staff.

“Over the past few years, the cannabis market has grown exponentially, but standards determining safety and transparency within the industry are murky at best,” said Paul Botto, co-founder and president of Lucid Green. “At Lucid Green, we’re hoping to change that. Through our technology, we see an opportunity to drive transparency within the cannabis industry, protect the public from bootleg, counterfeit or potentially dangerous products, and ultimately empower both budtenders and consumers to make safe and informed consumption decisions.”

With a simple scan of an on-pack QR code or “LUCiD iD,” Lucid Green empowers brands, consumers, retailers, and retail staff with on-demand access to cannabis product information, including state-approved lab results, dosage guidelines, ingredients, effects, user reviews, and more. In addition to providing consumers peace of mind and confidence when selecting cannabis products, Lucid Green is also taking the leading role in challenging the status quo within the cannabis market – tackling fear, preventing health issues, and providing a source of trusted information. Brands benefit from marketing-relevant analytics, dispensaries stay up-to-date on current product knowledge, and consumers benefit from on-demand product information to help ensure safe, predictable and enjoyable cannabis experiences.

Ordinarily, each scan of a LUCiD iD earns consumers and budtenders BudTokens, which can be redeemed as currency at participating dispensaries. However, for the Hall of Flowers event, Lucid Green and nine of its attending brand partners are allowing attendees to simulate the experience of earning and redeeming BudTokens while at the trade show. Simply scan the on-pack LUCiD iD at the booths of Papa & Barkley, Kikoko, Ionic, Wana, Humboldt’s Finest, Bhang, Mary’s Medicinals, Gold Flora and Coda, then head over to the Lucid Green booth to redeem $5 in dollar coins.

A highly curated B2B cannabis trade show, Hall of Flowers brings together premium, licensed cannabis products and accessories in an effort to further elevate and advance the industry.


About Lucid Green
Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green’s total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – all in one place. For more information, please visit www.lucidgreen.io

Lucid Green Names Jeremy Pace Senior Vice President Of Operations

Yahoo Finance

Former U.S. State Department officer to bring expertise in operational excellence to WeedTech innovator Lucid Green

NEW YORK, Aug. 15, 2019 /PRNewswire/ — Lucid Green, the leading trust and transparency platform in the cannabis industry, today announced Jeremy Pace as Senior Vice President of Operations. Pace joins Lucid Green with over 10 years in senior operations leadership; the last two in cannabis production and manufacturing.

Pace’s role at Lucid Green is focused on business operations, brand implementation, and establishing best practices across the entire organization. His responsibility also extends to cross-functional collaboration, and achievement of quality standards and revenue goals.

“Jeremy excels at creating robust and scalable operations and is an expert in executing operational goals in complex environments,” said Larry Levy, company Co-founder and CEO. “With Jeremy joining the Lucid Green team, we are poised to expand our operational capabilities and achieve broader business objectives both now and in the future.”

Jeremy’s diverse background includes senior leadership expertise in single and multi-site operations, and serving as a foreign service officer overseas for the US Department of State in Nepal, the Philippines and Iraq where his focus was managing and ensuring the efficiency of Embassy operations. Jeremy is a Lean Six Sigma Green Belt and has a BA in Mass Communication from Northwestern State University.


About Lucid Green
Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green’s total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – all in one place. For more information, please visit www.lucidgreen.io

Lucid Green Appoints Marco Rullo Chief Marketing Officer

Yahoo Finance

WeedTech innovator taps seasoned growth leader to head marketing operations as company expands its information sharing platform.

NEW YORK, Aug. 13, 2019 /PRNewswire/ — Lucid Green, the leading trust and transparency platform in the cannabis industry, today announced the appointment of Marco Rullo as Chief Marketing Officer. Rullo brings over a dozen years of senior executive experience, the past six in the cannabis industry.

“Brands no longer have to settle for consumers receiving off-book and ad-libbed details about their products and what their brand stands for. We’re allowing brands to update their product details or brand messaging as they see fit, and have these changes propagate instantly throughout the entire retail channel,” says Larry Levy, Co-Founder and CEO, Lucid Green Inc.

In this new role, Rullo will oversee the management of the Lucid Green brand, including insights, creative development, social accountability, media, and communications. Rullo will also be responsible for the creation and development of Lucid Green’s Los Angeles office.

“Marco’s experience provides an unparalleled understanding into the challenges inherent to the cannabis industry,” said Larry Levy, company Co-founder and CEO. “Our platform bridges the information gap between brands, retailers, and consumers and we are relying on Marco to link the innovations of Lucid Green’s product team to our customer-focused operations.”

Prior to joining Lucid Green, he acted as VP of Brand Strategy for Origin House, building the California Brands division and overseeing a portfolio of owned and licensed brands. Rullo has also served as Executive Director of Bhang Corporation’s California vape division, and has an MBA in Behavioral Economics from Bocconi University’s SDA School of Management.


About Lucid Green
Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green’s total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – all in one place. For more information, please visit www.lucidgreen.io

Video: Lucid Green CEO, Larry Levy, talks with CFN in Las Vegas

Cannabis Financial Network

Lucid Green’s mission and product take the spotlight at MJBiz

CFN Media interviews Lucid Green CEO & Founder Larry Levy at MJBizCon 2019 in Las Vegas, NV.

View the entire interview on CFN