Lucid Green launches ‘The Single Source Of The Truth For Cannabis Products’

PRNewswire

Driving standardized product information into the cannabis market, making it safer for consumers and significantly optimizing operations for brands and retailers alike


NEW YORK, June 6, 2019 /PRNewswire/ — Lucid Green Inc., is the leading Cannabis trust and transparency platform that delivers vital product usage, safety and feedback information to consumers. Today Lucid Green launches the first Cannabis digital platform for products that centralizes a Brands product assets into one place, which can then be distributed “in real time” to all partners. Brands can now control the consistency of their product messaging and imagery. Lucid Green is making it easier for partners to spread the love, ensuring that all product details and descriptions across all channels contain the same unified messaging: from retailers for on-line menus and inventory control, to journalists and labs for product shots and descriptions.

“Brands no longer have to settle for consumers receiving off-book and ad-libbed details about their products and what their brand stands for. We’re allowing brands to update their product details or brand messaging as they see fit, and have these changes propagate instantly throughout the entire retail channel,” says Larry Levy, Co-Founder and CEO, Lucid Green Inc.

Josh Riggs, Starbuds COO, added: “Lucid Green is well positioned to solve one of the cannabis industry’s biggest challenges with its Single Source of Truth project. As an international retailer, Starbuds has seen first hand the problems that stem from a lack of consistent and reliable product data. Even something that seems very simple, like standardized naming conventions has been elusive. As the cannabis industry moves forward, having a Single Source of Truth when it comes to data is going to be a game changer. This platform is going to streamline seed-to-sale tracking, inventory management, as well as the consumer experience. Starbuds is excited to work closely with Lucid Green on this initiative.”

Lucid Green’s unique item level tagging combined with integration into leading POS vendors like Flowhub, Greenbits, Cova and others, saves retailers countless hours in the arduous inventory check-in process, driving hard dollar savings to the bottom line. In addition, brands can now use the Lucid Green platform internally to control all their digital assets in one place, where their entire team can collaborate on product details, brand messaging, and supporting media.

 

About Lucid Green
Lucid Green was founded in early 2018 by data veterans, Paul Botto and Larry Levy to create a standard that drives trust, transparency and guidance in the cannabis retail environment. Lucid Green is a revolutionary data platform that gives brands a direct-to-consumer/budtender communication channel while incentivizing brands and their suppliers to provide accurate and timely product information. Lucid Green’s complete transparency gives consumers full disclosure into all aspects of the product’s quality and authenticity, testing results, professional and peer reviews, along with usage recommendations and dosage tracking; all in one place.


This Software Platform Is Seeking To Become ‘The Single Source Of The Truth For Cannabis Products’

Javier Hasse , Benzinga Staff Writer.

A few weeks ago, we learned Ionic Brands Corp OTCZRRRF was implementing a new blockchain-based Internet of Things platform, Lucid Green, aimed at increasing trust and transparency for cannabis consumers and brands.

This week, Lucid Green launched a new product they call SSOT, or “The Single Source of the Truth for Cannabis products,” aimed at standardizing product information in the cannabis market.

With dozens of companies claiming to build transparency for cannabis companies, we wanted to find out what makes Lucid Green special, and different from its competitors. We decided to catch up with the company’s president Paul Botto.

The Value Of Detailed Data

As Botto explained, Lucid Green turns normal packaging into a “fully interactive experience for the brand to reach retailers, budtenders, and consumers.” What’s interesting is the info displayed is not just generic: it goes down to the batch of actual cannabis the product came from.

“QR codes are rarely a rich, timely, and targeted experience as it is with Lucid Green,” Botto told Benzinga. “No other platform can combine budtender training, budtender incentives, consumer direct communication and product guidance, and loyalty all in one place. The analytics coming from this integrated offering is unprecedented.”

With plans to operate “wherever cannabis is sold,” Lucid Green is focused on Colorado and California. Botto says rollouts in with Washington, Nevada, Illinois, Florida, Arizona and Massachusetts will come soon.

With plans to operate “wherever cannabis is sold,” Lucid Green is focused on Colorado and California. Botto says rollouts in with Washington, Nevada, Illinois, Florida, Arizona and Massachusetts will come soon.

Beyond the U.S., Lucid Green is looking at Canada as a potential market to expand into.

“It is unfortunate that the U.S. has relinquished the opportunities that come with a global outlook, but it presents an advantage for us being so close and with so many companies operating on both sides of the border in one way or another,” Botto said.

Google It

Botto is applying the tools and strategies he learned from his years at Google.

“We follow a similar model to Adwords,” he said. “Lucid Green is based on a pay-for-performance model – you only pay when you get your desired result like budtenders training and driving brand engagement and consumers scanning and engaging directly with the brand right off of your products.”

Brands can boost or lower their costs based on actual performance.

The company also borrows heavily from the supply chain industry, where both Larry Levy, Lucid Green’s co-founder and CEO, and Botto have experience. This can be seen in “how every individual package is uniquely tagged, allowing users to see exactly where it has been, where it is going, and how it has been used among many other benefits,” Botto said.

“Larry has a tremendous background in software, machine learning, and blockchain as well, which adds a focus on proven product development for new technology and an interest in building Lucid Green for how businesses will grow and adopt other new technologies.”

A Long-Term Play

Botto says Lucid Green is a long-term play, aimed at providing the standard for trust and transparency, as well as guidance for cannabis companies and consumers.

“[H]aving consumers able to interact deeply with the brand at the point of consumption, being able to train budtenders on a scalable and accountable platform, delivering a true brand loyalty component to further your consumer relationship and having all of this rolled into one system delivering data on how one drives the other – these things will never stop being an essential part of a modern cannabis brands market strategy,” said Botto.

Benzinga


From AI to Machine Learning: How These Tech Platforms are Pushing Cannabis into the Future

Written by Natan Ponieman

Today’s cannabis industry can best be described as pioneering. No word is a better fit to describe the spirit of a now-booming industry that’s had to fight its way to legality through decades of activism and self-determination. As the cannabis industry hurdles into the future, innovative cultivators and scientists have been developing new technologies to accommodate the ever-expanding commercial market and the regulations it must abide by.

Everything from cannabis cultivation to extraction to delivery methods and seed-to-sale tracking demand technological solutions that break into new frontiers and even set standards for other, tangential industries like agriculture, medicine, and retail. Day after day, cannabis businesses are venturing into new terrains as exciting and unexplored as artificial intelligence (AI), automation, augmented reality, machine learning, blockchain, and more.

Cultivation Enhanced With Machine Learning and Augmented Reality

New technologies applied to cannabis cultivation are allowing for higher yields at lower prices, while reducing energy usage and the need to preventatively apply pesticides (which will eventually be beneficial for the entire agricultural industry, especially indoor grows).

“It’s really important that we do what we can to take all the learning from this industry and bring it to all crops,” Vincent Harkiewicz, CEO and co-founder of Grownetics, told Civilized. “The only real complaint about controlled environment agriculture in Canada is that it’s too energy intensive, so there are lots of ways we can develop buildings and facilities that are much more efficient in terms of energy use.”

Grownetics and other companies like Motorleaf and Deep Greenare developing growing platforms that combine high resolution sensors, automation systems, and plant tracking technology. The goal of these platforms is to retrieve vital real-time information on each plant (like growth rate, nutrient deficiencies and pest diagnosing), to recognize what is wrong, and to tell the farmers how to fix it.

Since some production facilities already have different types of sensing hardware, Grownetics builds smart cultivation systems that can adapt to any facility. By integrating to existing hardware, the company can implant its machine learning software to indoor, outdoor, or greenhouse cultivation, without the need to invest in new equipment. This is what people in the field call an “open platform” — a platform that can be programmed to retrieve information from any existing set-up, keeping investment to a minimum.

To put it simply, by using a wide array of sensors that track every stage of the plant’s development, these smart growing systems can measure every bit of data available in a production facility and use artificial intelligence to provide recommendations that help farmers grow better plants more efficiently. Farmers can know exactly what’s wrong with each plant (“this plant needs more nitrogen,” “this plant needs less violet light,” or “this plant is likely to develop root rot”) and get insight on what to do to fix it. The systems can even predict diseases and automate relevant farming tasks to help the plant thrive.

Grownetics is already applying this technology in some cultivation facilities and will make their AI and machine learning system commercially available by the end of this year. The company is also working to develop a system that stacks crops in vertical layers (called vertical cropping), as opposed to single-layer farms. With the proper research, they’re expecting this technology to become even more efficient than regular indoor cultivation, since it allows a single facility to host a lot more plants in tighter spaces, opening the way to urban farming: the possibility to grow in urban areas, and hence, improving distribution costs.

Plant Vision is another company that’s looking to improve the cultivation process — in this case, through augmented reality (AR). The company has developed a platform that allows farmers to retrieve sensor information and obtain AI recommendations by simply looking at the plants.

Using AR glasses, growers can look at each plant’s information while working on them with their hands. Through the glasses, the information appears next to the plant, without the need to go back to a monitoring station or check a hand-held device. This allows farmers to have their hands free to perform work on the plant, like adding nutrients, applying pesticides, retrieving samples for analysis, or taking manual measurements.

Currently, Plant Vision is focused on developing custom solutions on high level facilities, like breeders labs and research stations. However, founder Ryan Hooks is expecting the AR technology to become commonplace within the next couple years for regular indoor and outdoor facilities, both in the cannabis and food industries.

Big Data and AI for the Medical Industry

PotBotics has positioned itself as one of the biggest names in the industry when it comes to implementing AI for the medical cannabis industry. Traditionally, scientists perform studies on small groups of people, to draw results that are then extrapolated to general populations. Though this is still the accepted method of research for most science institutions, biotech companies in the cannabis environment are taking advantage of Big Data capabilities to perform their own research. Big Data is a method of acquiring large sets of information from different sources (usually through the internet) in order to draw conclusions based on factual evidence that allow machine learning software to develop predictions for the future. Basically, it’s a way to analyze very big sets of information and organize them into understandable, usable deductions.

Back in 2016, PotBotics released BrainBot, a device that measures a patient’s brain activity and creates an EEG profile that is used to find the best strain available for that particular person. However, the company decided to put the product on hold: They needed more data. “We’ve put a pause on BrainBot’s national roll-out so that we can build a complementary suite of technology around it to ease the physician education process,” PotBotics CEO David Goldstein told Civilized. “Physicians basically need to know a little bit more about cannabis before they can jump in and start doing the type of analysis that we’re looking to do with our EEG apparatus.”

So that’s where the RYAH inhaler comes in. As one of PotBotics’ subsidiaries, RYAH’s dose-measuring vaporizer tracks every aspect of the patient’s consumption, including strain, temperature, and dosage, and allows doctors to remotely access that information and have control over the patient’s intake by setting the device’s dosage themselves. With RYAH and other products, PotBotics is generating a vast network of data aggregation that can be applied through AI to better understand the way cannabis works in the human organism.

Yet, it took PotBotics a few years to find the best way to achieve their goals. The company’s first product was an AI engine that analyzes peer-reviewed studies on cannabis through natural language processing (which means to automatically interpret written language and turn that into hard data).

All of that data was then contrasted against user-generated reports to build a corpus of anecdotal evidence that adds real-life experiences to scientific studies done on limited populations. Like this, the scientific community is able to check the facts presented by the studies by expanding the research spectrum to more people who were not part of the original study.

BrainBot and RYAH take an objective view of those results by gathering exact measurements instead of relying on the subjective experiences laid down on user-generated reports.

“This data is fascinating because it’s no longer just someone saying, ‘Hey I feel better from what I think is Sour Diesel.’ We can track that back to the farm, back to the lab test, at what temperature, and how much they inhaled, and then ask them ‘Hey, how are you feeling?’” said Goldstein.“So it’s the first step towards getting qualitative, objective information in a way that has never really been analyzed before.”

Working with a network of e-commerce sites, Namaste Technologies is taking a similar approach to bringing Big Data solutions to the medical cannabis community. The company, which owns 30 cannabis e-businesses in 20 different countries, has developed an app called Uppy Cannabis Journal.

In the app patients are invited to journal their experiences after using different strains to treat their ailments and symptoms. Over time, the company’s AI software will be able to use that data to track evidence-based relations between patient’s profiles, symptoms and used strains, in order to provide the best possible strain recommendations. And since the platform is based on a machine learning algorithm, it can use its own recommendations as new data to improve itself.

Elevating the Consumer Experience Through Blockchain and AI

In today’s market, it’s hard for consumers to access all the information behind a product: Where was this cultivated? Who grew it? What process did they use? Did they use pesticides?

These questions can become even more complex if we imagine the entire path the product took along the supply chain, to end up in our hands: How was this extract produced? Did they follow regulations? Where was it processed? How was it transported? Was this lab tested?

Even if we’re completely sure the product is safe, a responsible consumer would dig in more deeply:  How do I consume this? What will it do to me? How much should I take? Did other people try it? What are experts saying about it?

In late 2018, Lucid Green launched a platform designed to tackle the misinformation problem that exists behind cannabis retail, allowing consumers to be part of a safe and responsible consumer experience.

“Today, there’s a critical need to understand what is in the product that’s in my hand, and how do I consume this safely, predictively and to the best possible experience,” Paul Botto, president and co-founder of Lucid Green, told Civilized.

The brands that decide to include Lucid Green’s QR code into their packaging allow consumers to scan a product and instantly access a multi-layered page of information that includes potency, user reviews, batch number, lab testing, dosage recommendations, expected effects, and more.

“What we’re hoping is that our app makes consumers better at being consumers, because they start to understand the things that work best for them,” said Botto, who formerly lead the team that developed Google Analytics.

Technology is allowing the cannabis industry to overcome some of the obstacles set by federal prohibition and state-level regulation. Because of cannabis’ current status as a Schedule I drug, performing medical and scientific research on the plant is extremely difficult and researchers are often met with many barriers that are delaying urgently needed research. By gathering information straight from the users, PotBotics and Namaste Technologies’ platforms compensate for the federal restrictions on clinical cannabis studies, by allowing lay people to anonymously participate in scientific research.

In the same way, Lucid Green’s solutions are giving brands a way to connect with consumers when most of the traditional marketing channels are blocked. Today, cannabis businesses wanting to reach their customers have a hard time getting their messages through, because many state regulations don’t allow cannabis brands to put up billboards, or advertise on the radio or TV. Meanwhile, Facebook and Google (the biggest advertising channels of the online world) have severe restrictions for cannabis ads.

“How do you build a relationship with the consumer if you can’t tell them about your product on radio, print, TV or Google?” Botto asked. “A big part of building brand affinity is building trust and transparency, so we’re giving them a channel to do that”. By being able to learn everything about a brand by simply scanning their product, brands get to set up a bond with their consumers, which is a crucial step towards achieving long-term success in a competitive market.

Lucid Green, he added, is implementing transparency through blockchain technology: “Blockchain is often oversimplified as a means towards cryptocurrency, but that’s a huge mistake that vastly undervalues its benefits as the ideal operating system for gathering, maintaining and distributing data,” Botto said. “We wanted to take advantage of the blockchain capabilities of saying, ‘Here’s a record of how this product was produced and tested,’ which is not fungible, and always survives.”

Seed-to-Sale Tracking for Government Compliance

Consumers aren’t the only ones out there wanting to get their facts straight before jumping on the cannabis bandwagon. States are currently making their own requests, as well. And while consumers can make or break a market through the power of demand, state regulations can leave businesses locked out of the house before they even move in.

That’s why a new type of technology is thriving within the new world of cannabis: Seed-to-sale Tracking. This service is provided by companies that offer hardware/software solutions that help cannabis businesses keep precise track of every stage in a plant’s journey, all the way from cultivation to retail.

Since the legal cannabis industry emerged from a black market, legalization policies demand that businesses stay clean. Seed-to-sale tracking solutions offer businesses a comprehensive platform to make sure every company involved in their transactions follows government compliance throughout every step of the supply chain. In some cases, states demand that producers, distributors and dispensaries work with an approved seed-to-sale provider in order to demonstrate government compliance. In others, state governments have closed deals with specific seed-to-sale vendors.

Basically, companies like BioTrackTHCMJ FreewayWürkTrellis and Metrc develop integrated systems that keep tabs on the plant’s material to make sure that everything being sold is legit. To do this, they’re able to assign unique identifiers to each individual plant or clone, and log every aspect of the growth process. After harvest, yield is recorded by weight, and then a register is kept of the final mass after trimming. Everything is tagged with a batch number and sent to production where extraction methods are also logged. Everything from pesticide use and lab test data to inventory and sales information is registered and identified on all products sold.

Patient or customer information is also tracked, which can then be linked to the plant’s first origin. With this method, state governments can ensure that cannabis businesses are compliant. This is not only beneficial for their consumers because it guarantees a safe product, but it’s also great for municipalities because it makes it easier to keep tabs for tax collection and helps them keep the federal agencies off their back, through proof of transparency and compliance.

However, although seed-to-sale companies are usually hired for compliance purposes, they offer many other solutions that can help businesses improve their operations, since these platforms also provide simple ways to manage payroll, hiring, employee retention, timekeeping, scheduling, tax compliance, keeping track of expiration dates, product recalls, and test results. They can even allow producers to learn how their products are selling, and dispensaries to find out which producers are making it into the best-selling podium.

Looking at the current state of affairs for the cannabis industry, we can easily say that it’s no longer “all about the plant.” Today, it’s about using the latest resources to build the foundations of an industry that provides safe and reliable solutions for businesses and consumers alike.


Ten Premium Brands, representing over 40 Million products in market annually, now use Lucid Green to drive trust and transparency to their Consumers

Premium Brands understand the value of their Brand and how Lucid Green is accelerating their direct connection with consumers

New York, NY—May 14th 2019— Lucid Green Inc., is the leading Cannabis trust and transparency platform that delivers vital product usage, safety and feedback information to consumers. This innovative platform aligns all stakeholders: from Brands to Dispensaries and Budtenders, delivering granular product information that enables Consumers and Patients to have the safest, most consistent and enjoyable cannabis experience with the product in their hand. By simply scanning the Lucid Green product code on a package with a smartphone camera, Lucid Green provides Consumers access to rich item specific data, instantaneously – including dosage guidance, potential effects, full batch-specific test results, and more, while also earning Brand loyalty rewards.

“Brands like Binske, Bhang, Cresco Labs, Foria, Gold Flora, IHP, Ionic and Wana have raised the bar for trust and transparency in the Cannabis industry, ensuring that their Consumers have all the information they need to safely consume cannabis. With Lucid Green integration, there is no longer any excuse for Consumers or Patients to ever have a poor product experience”, says Larry Levy, Co-Founder and CEO. “Everyone knows how to take a photo with their phone – just aim your phone at the product in your hand and click on the link! It’s like having the most knowledgeable budtender in the world guide you through your cannabis experience. We started Lucid Green with a simple mandate: To create a standard that drives trust, transparency and guidance in cannabis.” added Paul Botto, Co-Founder and President.

BHANG CMO, Samantha Collins said, “Bhang has always been a leader in testing and transparency. We are excited to work with Lucid Green to make this information more accessible to consumers and Budtenders.”

“At Foria we understand that what really differentiates our brand is the quality of our ingredients and our unflinching focus on providing the best possible consumer experience from purchase through consumption. Lucid Green’s technology plays an integral role in our ability to deliver our brand message as well as much needed guidance and transparency to the marketplace.” said FORIA co-CEO, Jon Brandon.

Noah Holcomb, VP – Retail Operations for Gold Flora said, “Gold Flora is proud to be one of the very few vertically integrated Cannabis Companies that is in 100% compliance with all California mandatories. We are excited to partner with Lucid Green in a continued effort to help educate the consumer on the benefits of buying legal and helping them understand exactly what they are consuming. We feel that Lucid Green is the perfect platform to help us accomplish this, and we are excited to integrate their technology into our retail brand.”

IONIC BRANDS Chairman and CEO John Gorst states “In an effort to craft the finest quality products on the market and provide our Customers with true and accurate information, we have paired our Ionic Certified Clean program with Lucid Green’s trust and transparency platform.”

 

About Lucid Green

Lucid Green was founded in early 2018 by data veterans, Paul Botto and Larry Levy to create a standard that drives trust, transparency and guidance in the cannabis retail environment. Lucid Green is a revolutionary data platform that gives brands a direct-to-consumer/budtender communication channel while incentivizing brands and their suppliers to provide accurate and timely product information. Lucid Green’s complete transparency gives consumers full disclosure into all aspects of the product’s quality and authenticity, testing results, professional and peer reviews, along with usage recommendations and dosage tracking; all in one place.

Media Contacts:

Paul Botto
paul@lucidgreen.io
Lucid Green Co-Founder & President


IONIC Launches Lucid Green Revolutionary Technology Platform to Enhance Ionic Certified Clean Program

GlobeNewsWire

VANCOUVER, British Columbia, April 30, 2019 (GLOBE NEWSWIRE) — IONIC Brands Corp., formerly Zara Resources Inc. (CSE: IONC; FRA: IB3) (“IONIC BRANDS” or the “Company”) is pleased to announce that IONIC BRANDS flagship brand Ionic is first to launch Lucid Green, Incorporated (“Lucid Green” or “LG”) revolutionary technology platform designed to enhance trust and transparency in the cannabis industry as an enrichment to the Ionic Certified Clean Program.

Lucid Green is a powerful platform designed to provide vital safety information about cannabis products. By simply scanning the package’s QR code with a smartphone camera, Lucid Green provides access to a library of product specific insights instantaneously – including test results, dosage guidance, effects and more, while also earning Ionic loyalty rewards. Lucid Green is a technology company that was the first in the cannabis industry to develop a direct-to-consumer data platform, that enables consumers to have a safe, consistent and enjoyable cannabis experience. Lucid Green will hit shelves on Ionic packaging in early May 2019. IONIC BRANDS is the first company to launch LG in California and will be expanding the LG platform to Washington, Oregon and Nevada.

IONIC BRANDS Chairman and CEO John Gorst states “In an effort to craft the finest quality products on the market and provide our customers with true and accurate information, we have paired our Ionic Certified Clean program with the trust and transparency Lucid Green platform . Certified Clean means that every product that leaves our facilities meets or exceeds State mandates on pesticide testing. This is conducted by individually testing every batch. Our pairing of Certified Clean with Lucid Green allows IONIC BRANDS to provide consumers with the highest quality products, with the best curated experiences. This testing ensures that we deliver to our customers the safest and cleanest products possible. IONIC Brands strategy strives to create unyielding brand loyalty through safe and effective products that results increase product demand.”

“Ionic sets the bar for trust and transparency in California by partnering with Lucid Green to ensure that consumers have all the information they need to have a safe, consistent and enjoyable experience. Everyone knows how to take a photo with their phone. It’s like getting personal guidance from the most knowledgeable budtender in the world – by just aiming your phone at the product in your hand and clicking on the link that pops up! We created Lucid Green to create a standard that drives trust, transparency and guidance in the cannabis retail environment,” says Larry Levy, Co-Founder and CEO, Lucid Green Inc.

The Company also announces the granting of 5,700,000 stock options to officers, directors, employees and consultants of the Company on April 11, 2019. Stock options have an exercise price of $0.65 per share, exercisable for over a five-year period and vests 50% immediately, 25% after three months and the balance after nine months from the date of grant.

 

About IONIC Brands Corp

IONIC BRANDS is a national cannabis holdings company based in Washington, led by a team of successful entrepreneurs. The company is focused on building a multi-state consumer-focused cannabis concentrate brand portfolio focusing on the premium and luxury segments. The cornerstone Brand of the portfolio, IONIC, is an accomplished #1 vaporizer brand in Washington State has aggressively expanded throughout the west coast of the United States and is currently operating in Washington, Oregon, Nevada and California. IONIC BRANDS’ strategy is to be the leader of the highest-value segments of the cannabis market and expand nationally.

 

ON BEHALF OF THE BOARD OF DIRECTORS

“John Gorst”

John Gorst
Chairman and CEO

For further information, please contact:
John Gorst,
Chairman & CEO
Email: info@ionicbrands.com
Website: www.ionicbrands.com
Phone: 253-248-7927

The CSE does not accept responsibility for the adequacy or accuracy of this release.

All statements, other than statements of historical fact, included herein are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. The risks are without limitation: the price for cannabis and related products will remain consistent and the consumer demand remains strong; availability of financing to the Company to develop the retail locations; retention of key employees and management; changes in State and/or municipal regulations of retail operations and changes in government regulations generally. Important factors that could cause actual results to differ materially from the Company’s expectations are disclosed in the Company’s documents filed from time to time with the Canadian Securities Exchange, the British Columbia Securities Commission, the Ontario Securities Commission and the Alberta Securities Commission.


Ionic Brands to Launch Lucid Green Technology Platform

The Deep Dive

This morning, Ionic Brands (CSE: IONC) announced that it would be the first to launch Lucid Green’s technology platform on its Ionic branded products. The technology is designed to enhance consumer trust and transparency within the cannabis industry, and will serve to enhance Ionic’s Certified Clean program.

The technology itself is relatively simple – it consists of a QR code placed on all product packaging, which the end user is able to scan with a smart device. Upon scanning, product specific information is shown to the user – including dosage guidelines, expected effects, product specific test results, and more. Those who utilize the program will also be able to collect Ionic loyalty rewards.

Expected to hit store shelves early next month on products destined for California markets, the Lucid Green tech will soon be expanded to the other states in which Ionic operates including Washington, Nevada, and Oregon.

These packaging changes come following an announcement last Friday that Ionic’s flagship brand has received a revamp on its product packaging to align with its luxury brand portfolio. The redesigned packaging, as seen above, is intended to assist in removing the negative stigma associated with cannabis use by utilizing high-end sophisticated packaging.

“Over the last few years, dispensary design has become more and more chic, and the customer experience has become more sophisticated. Our new packaging is reflective of this evolution, and I believe this strategy puts us at the forefront of the luxury cannabis product market.”

—Christian Struzan, Chief Marketing Officer for Ionic Brands

New product packing is expected to hit Washington and Californian stores in the near term, with the remaining states to receive the revised packaging shortly thereafter. This revised packaging will be combined with the Lucid Green technology to better appeal to customers and to better align with Ionic’s Certified Clean program.


IONIC Launches Lucid Green Revolutionary Technology Platform to Enhance Ionic Certified Clean Program

GlobeNewswire

VANCOUVER, British Columbia, April 30, 2019 (GLOBE NEWSWIRE) — IONIC Brands Corp., formerly Zara Resources Inc. (CSE: IONC; FRA: IB3) (“IONIC BRANDS” or the “Company”) is pleased to announce that IONIC BRANDS flagship brand Ionic is first to launch Lucid Green, Incorporated (“Lucid Green” or “LG”) revolutionary technology platform designed to enhance trust and transparency in the cannabis industry as an enrichment to the Ionic Certified Clean Program.

Lucid Green is a powerful platform designed to provide vital safety information about cannabis products. By simply scanning the package’s QR code with a smartphone camera, Lucid Green provides access to a library of product specific insights instantaneously – including test results, dosage guidance, effects and more, while also earning Ionic loyalty rewards. Lucid Green is a technology company that was the first in the cannabis industry to develop a direct-to-consumer data platform, that enables consumers to have a safe, consistent and enjoyable cannabis experience. Lucid Green will hit shelves on Ionic packaging in early May 2019. IONIC BRANDS is the first company to launch LG in California and will be expanding the LG platform to Washington, Oregon and Nevada.

IONIC BRANDS Chairman and CEO John Gorst states “In an effort to craft the finest quality products on the market and provide our customers with true and accurate information, we have paired our Ionic Certified Clean program with the trust and transparency Lucid Green platform . Certified Clean means that every product that leaves our facilities meets or exceeds State mandates on pesticide testing. This is conducted by individually testing every batch. Our pairing of Certified Clean with Lucid Green allows IONIC BRANDS to provide consumers with the highest quality products, with the best curated experiences. This testing ensures that we deliver to our customers the safest and cleanest products possible. IONIC Brands strategy strives to create unyielding brand loyalty through safe and effective products that results increase product demand.”

“Ionic sets the bar for trust and transparency in California by partnering with Lucid Green to ensure that consumers have all the information they need to have a safe, consistent and enjoyable experience. Everyone knows how to take a photo with their phone. It’s like getting personal guidance from the most knowledgeable budtender in the world – by just aiming your phone at the product in your hand and clicking on the link that pops up! We created Lucid Green to create a standard that drives trust, transparency and guidance in the cannabis retail environment,” says Larry Levy, Co-Founder and CEO, Lucid Green Inc.

The Company also announces the granting of 5,700,000 stock options to officers, directors, employees and consultants of the Company on April 11, 2019. Stock options have an exercise price of $0.65 per share, exercisable for over a five-year period and vests 50% immediately, 25% after three months and the balance after nine months from the date of grant.

 

About IONIC Brands Corp

IONIC BRANDS is a national cannabis holdings company based in Washington, led by a team of successful entrepreneurs. The company is focused on building a multi-state consumer-focused cannabis concentrate brand portfolio focusing on the premium and luxury segments. The cornerstone Brand of the portfolio, IONIC, is an accomplished #1 vaporizer brand in Washington State has aggressively expanded throughout the west coast of the United States and is currently operating in Washington, Oregon, Nevada and California. IONIC BRANDS’ strategy is to be the leader of the highest-value segments of the cannabis market and expand nationally.

ON BEHALF OF THE BOARD OF DIRECTORS

“John Gorst”

John Gorst
Chairman and CEO

For further information, please contact:
John Gorst,
Chairman & CEO
Email: info@ionicbrands.com
Website: www.ionicbrands.com
Phone: 253-248-7927

The CSE does not accept responsibility for the adequacy or accuracy of this release.

All statements, other than statements of historical fact, included herein are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. The risks are without limitation: the price for cannabis and related products will remain consistent and the consumer demand remains strong; availability of financing to the Company to develop the retail locations; retention of key employees and management; changes in State and/or municipal regulations of retail operations and changes in government regulations generally. Important factors that could cause actual results to differ materially from the Company’s expectations are disclosed in the Company’s documents filed from time to time with the Canadian Securities Exchange, the British Columbia Securities Commission, the Ontario Securities Commission and the Alberta Securities Commission.


Lucid Green Official Launch Press Release!

Lucid Green Sets the Standard by Launching the Industry’s First “Direct to Consumer” Data Platform, Enabling Consumers to have a Safe, Consistent and Enjoyable Cannabis Experience.

Founded by data veterans, Lucid Green Announces the Successful Closure of it’s Seed Round of Funding to deliver a platform that sets the standard in driving trust and transparency in the cannabis industry.

New York, NY—November 9, 2018— Lucid Green Inc., a technology platform, is solving the cannabis industry’s direct-to-consumer issues by delivering a data platform that connects consumers and budtenders to brands. Lucid Green’s seed funding round of slightly more than $1 million dollars was oversubscribed and has been closed. The monies will be used to develop a platform that enables a highly relevant digital experience by seamlessly interacting with physical products.

“Leveraging IoT, blockchain and token technologies, Lucid Green’s innovative platform creates an information, education and rewards ecosystem that drives transparency across the cannabis industry,” stated Co-Founder & CEO, Larry Levy. “We’re creating a standard that addresses a huge need in the cannabis industry – allowing brands to connect directly with consumers and budtenders alike, to deliver a better consumer experience” continued Paul Botto, Co-Founder and President. Lucid Green’s seed round was funded by a group of technology and cannabis veterans that include XDL Ventures and Phyto Partners.

Lucid Green has launched in Colorado and Washington State, through partnership with industry-leading product brands incredibles, 14’er, and Ionic. “incredibles’ top-of-the-line products truly offer a premium option for consumers because we control every aspect of production. We’re excited to partner with Lucid Green to deliver transparency of our production practices to customers through the platform,” said Co-Founder & CEO Rick Scarpello. “We know Lucid Green will be sought out by consumers who demand the best and want to be rewarded for seeking our product quality and education.” 14er’s Founder and CEO, Evan Anderson said: ” Lucid Green’s platform provides a glimpse into the future of consumer engagement in Cannabis.”

About Lucid Green

Lucid Green was founded in early 2018 by data veterans, Paul Botto and Larry Levy to create a standard that drives trust, transparency and guidance in the cannabis retail environment. Lucid Green is a revolutionary data platform that gives brands a direct-to-consumer/bud-tender communication channel while incentivizing brands and their suppliers to provide accurate and timely product information. Lucid Green’s complete transparency gives consumers full disclosure into all aspects of the product’s quality and authenticity, testing results, professional and peer reviews, along with usage recommendations and dosage tracking; all in one place.

Visit lucidgreen.io for more information.

Media Contacts:

Paul Botto
Lucid Green Co-Founder & President
paul@lucidgreen.io

Lily Colley
incredibles  National Marketing Director
Lily@medicallycorrect.com

Lucid Green Launch Press Release Nov 2018
(click to download)


Sensi Boston Launch

Last week I joined over 50 local businesses, artists, and service providers gathered at The Royale on Tremont Street in Boston to celebrate the release of the first Boston edition of Sensi BostonMagazine, a cannabis lifestyle publication with regionally-oriented editions for Las Vegas, Phoenix, Florida, Pennsylvania, Seattle, Northern California and now Boston.  I attended at the behest of Eric Rogers who’s company, TINC, is in the process of bringing innovative cannabis beverages to the MA market. Eric was right, this was a great event to attend.  I also think Eric is right about the cannabis beverage product category.  This should be a key growth area over the coming years and I could not be happier about that.  You can easily imagine that as adult-use (recreational as opposed to medicinal users) becomes more prevalent we could be seeing cannabis bars or cafes offering an entire menu of non-alcoholic, cannabis-infused beverages emulating the social experience of alcohol we all know very well.  We will also likely see, regulations dependent of course, traditional bars start to offer healthier cannabis-infused options for consumers to party and socialize with friends in order to compete with these new establishments.  Imagine instead of giving yourself a headache from partying all night, you are treating your headache simultaneously with your beverage of choice!  Exciting stuff.

Back to the Sensi event, this was my first organized cannabis conference and I have to say it further validated how quickly the industry is becoming mainstream.  Well-attended, well organized, and the excitement in the room and the rapid developments in the industry were palpable.  In some ways, I felt like I had been transported back to an early internet technology and advertising show. It would be nearly impossible to tell from afar if this was a Search Engine Strategies crowd circa 2001 or, in fact, a show dedicated to this once-taboo-turned-miracle plant.  There were investors walking around in suits, product experts touting their technologies and new products with the requisite supporting materials and tchotchkes, and marketers giving out schwag and working to build communities around their brands. It had a similar demographic, energy, and that buzz that felt like we are here experiencing something bursting into the mainstream right before our eyes.  And of course, DJ Lord from Public Enemy spinning records as the headliner gave it an exclusive, unique vibe in this very cool venue!

I’ll be attending quite a few more of these types of events in the coming months.  Reach out and let me know if there is something I can’t miss, let me know where you might be so we can connect, and stay tuned for more reports on cannabis shows from around the country.


Lucid Green at EY Canada Cannabis Forum

We are pleased to announce that Lucid Green has been invited to participate in an intimate EY Cannabis Forum on April 24th with some of North America’s largest cannabis brand CEOs and CFOs.

This prestigious group – four of the brands in attendance combine for a market cap of nearly $10B on the Toronto Stock Exchange – will help Lucid Green align its platform with the needs of consumers and brands alike. This invitation is clearly great validation for Lucid Green but more importantly, may be representative of the importance of consumer trust and transparency and building better communication channels for cannabis consumers and the professionals who serve them.

Our President and Co-Founder, Paul Botto, will discuss topics including partnerships, R&D, diversification, and innovation. See the link below for the attendees and agenda.

We are honored to be included and thankful that our mission is resonating with some of the most innovative leaders in the cannabis space.