Is Trust and Transparency Over-Hyped?

No. Trust and transparency is not over-hyped for the cannabis industry. Trust and transparency should be table stakes for EVERY cannabis company and should not be viewed as a differentiator. Cannabis brands must provide transparency on the products they provide in order to gain consumer trust.

Let’s face it - there has been no shortage of misinformation as it relates to cannabis for the past five decades when the war on drugs was launched. All cannabis brands support the end of cannabis prohibition and the worst thing they can do is to avoid complete transparency when it comes to the products they produce and provide. If we want complete legalization of cannabis at a federal level, the worst possible scenario is to avoid complete transparency. If we want to transform public perception and build trust with cannabis consumers, everyone in the cannabis industry must provide factual information. Any efforts to overstate claims, hide product ingredients, and mislead the public in any manner can kill public trust and stop the momentum for legalization of cannabis across the U.S..


Lucid Green’s Commitment to Trust & Transparency 

Lucid Green is committed to trust and transparency in the cannabis industry and we provide cannabis brands the tools to do so as well. We created the LucidID, an on-pack UPC (unique product code) which empowers the consumer with the knowledge they need to have a safe, predictable, and enjoyable experience. And LucidIDs allow brands to deliver trust and transparency to their consumers.

Most states that have legalized cannabis require cannabis products to be tested via an independent lab prior to cannabis packaging and sale. (See - Cannabis Testing Regulations for more information, state-by-state.) The outcome of these “tests” on cannabis batches are a COA (certificate of analysis). A COA is a verified document that provides details about the testing lab, the brand and product, along with the potency of the product and ingredients it contains. Once a cannabis batch test has been completed and the batch is broken into individual products, every product label to be printed is automatically updated with the COA and can be viewed by anyone by simply scanning the LucidID on the cannabis package. The digital copy of the COA for that batch is stored in the LucidID database. 


Lucid Green Trust & Transparency for Brands 

For our brand partners it means taking action steps to promote and support those companies who are doing business responsibly and ethically. This makes a positive change in our industry and empowers the consumer with the knowledge they need to have a safe, predictable, and enjoyable cannabis experience.


Lucid Green Trust & Transparency for Consumers

For consumers, it means everyone, everywhere can have on-demand access to accurate, valuable, and trusted information – where they need it, when they need it. By doing this we enable the public to have confidence when purchasing and peace of mind when consuming.


We urge you to work diligently to create trust and transparency in the entire cannabis industry. The industry must band together to drive trust and transparency.

Let us know how we can help you in this manner. If you want more information or someone from Lucid Green to follow up with you, please email us at


Changing the Cannabis Stigma

Many of us remember the Partnership for a Drug-Free America’s 1987 campaign, “This is your brain, this is your brain on drugs.” But the stigma of cannabis was orchestrated way before that.

“California became the first state to pass a cannabis prohibition law in 1913. And in 1914, the Harrison Narcotics Tax Act was passed, the first sign of the beginning of the US drug war. El Paso, Texas was the first US city to ban marijuana in 1915 as local police started rounding up and deporting Mexicans who had smoked marijuana.” Source:

Harry Anslinger, Federal Bureau of Narcotics first-appointed director in 1930, “is the primary person responsible for the stigma we are still working to correct today. He was in power for over 30 years, and his campaign against cannabis held steady for his entire career. An outspoken man, he used the new creation of movie theaters to spread the hateful message that racialized the plant further for white America.” (Source)

In later years, President Richard Nixon declared a war on drugs. It was a blatant political maneuver as confirmed by comments from John Ehrlichman, counsel and assistant to the President for Domestic Affairs under President Nixon. In 1994, Ehrlichman stated “The Nixon campaign in 1968, and the Nixon White House after that, had two enemies: the antiwar left and black people. You understand what I’m saying? We knew we couldn’t make it illegal to be either against the [Vietnam] war or black, but by getting the public to associate the hippies with marijuana and blacks with heroin, and then criminalizing both heavily, we could disrupt those communities. We could arrest their leaders, raid their homes, break up their meetings, and vilify them night after night on the evening news. Did we know we were lying about the drugs? Of course we did.” (Source)

If you are reading this article, you are most likely in favor of cannabis legalization and ending the stigma of cannabis consumption. We need to rally and pull together to let our voices be heard regarding the positive outcomes associated with the legalization of cannabis. Too many of us have been in the closet regarding our cannabis use because of fear of retribution. But the time is now as momentum and better understanding of cannabis advance and move forward.

So if you are truly interested in helping to end the stigma of cannabis here are some suggestions.


Start a Conversation - Be open about your cannabis use. 

Share Your Experiences - Tell how cannabis has helped you and/or is part of your recreational use.

Highlight the Benefits - Disclose the potential medical and therapeutic benefits of cannabis.

Be Honest About Potential Harms - Cannabis is a drug. It must be used responsibly and at appropriate times for each individual based upon their particular reactions and dosage.

Emphasize the Regulatory Importance - We look to have trust and transparency in the cannabis industry. Legitimate lab testing complete with communication to end-users is a must.

Outwardly Advocate for Legalization - While we all support the legalization of cannabis, state by state, federal legalization is paramount.

Bottom line - if you want to drive success with your cannabis brand, you should be an advocate of the industry, not just your brand. 


Lucid Green is committed to optimizing cannabis experiences for all in the cannabis industry in addition to cannabis consumers. We aim to deliver superior value throughout the cannabis industry from brands to distributors to retailers via LucidIDs and our data asset management platform. LucidIDs are cannabis’ UPC (universal product codes) that allow simplified regulatory labeling, supply chain optimization, and marketing directly to brands’ audiences. LucidIDs empower consumers with the knowledge they need to have a safe, predictable, and enjoyable experience. Every LucidID found on pack is a trusted symbol of the promise that you can purchase with confidence and consume with peace of mind.


“Legal weed is OK, but it’s gotta be legal” - this line came from a recent article on The article highlighted some of the new guidelines and crackdowns to attempt to protect people against scammers and fraudsters using apps and social media. Yes this is most important, but the line also struck a chord from two perspectives.  

First, as we head into “Independence Day” this coming weekend, these words should stand strong. Every responsible adult should be able to decide whether cannabis is right for them or not. Independence means the right to choose so long as your choices do not infringe upon other members of your community. Adults should be free to consume cannabis as long as it is done responsibly.

It was just over 50 years ago (June 17, 1971 to be exact) that President Richard Nixon declared a war on drugs.  As stated in USA Today’s article, Cannabis reform? It's the right time for full federal legalization to help economy and people, “Nixon's war on drugs has failed for half a century. It’s time to end it.” 

In 1994, John Ehrlichman, counsel and Assistant to the President for Domestic Affairs under President Richard Nixon, stated “The Nixon campaign in 1968, and the Nixon White House after that, had two enemies: the antiwar left and black people. You understand what I’m saying? We knew we couldn’t make it illegal to be either against the [Vietnam] war or black, but by getting the public to associate the hippies with marijuana and blacks with heroin, and then criminalizing both heavily, we could disrupt those communities. We could arrest their leaders, raid their homes, break up their meetings, and vilify them night after night on the evening news. Did we know we were lying about the drugs? Of course we did.” (Source)

And what good has come from that? 

Then there is the economic side.

“According to the Last Prisoner Project, a non-profit organization dedicated to cannabis criminal justice reform:

  • 15.7 million people were arrested for cannabis offenses in the last decade.
  • $47 billion is being spent annually on the War on Drugs.
  • $10.4 billion were generated in legal cannabis sales in 2018 in the U.S.”


Including marijuana on the List of Schedule 1 Drugs was and still is, politically motivated.

At the same time, we at Lucid Green strongly support a regulated and controlled cannabis industry. Back to the title of this article - “LEGAL WEED IS OK, BUT IT’S GOTTA BE LEGAL.” Being legal means that every consumer must know exactly what is in the cannabis they are purchasing. Cannabis safety and knowing what one consumes is imperative. In most states, each legal cannabis product must have a certificate of analysis (COA) produced by an independent cannabis lab.  

“A COA is a verified document that provides details about the testing lab, the brand and product question, along with the potency of the ingredients the product contains. In the case of hemp, CBD and cannabis, the ingredients refer to cannabinoids like THC, CBD, CBG and CBN. COAs may also include terpenes, which are the aromatic ingredients that contribute to the product’s scent, flavor and therapeutic profile. 

In addition to the potency of ingredients, the COA is vital for consumers to determine whether or not the product is free from harmful contaminants such as heavy metals, pesticides, molds and bacteria.  USDA and State guidelines require that all products be tested. If there is no COA available do not consume or buy the product.”


You should be aware if the cannabis product you purchase has a COA. There is an easy way to tell and to be able to view that COA to learn about all the product’s tests and ingredients - purchase products that carry a LucidID on their packaging.



One LucidID provides a cannabis consumer with all product information laid out in an easy-to-understand way. Everyone should be able to know what is in their product and whether or not it is authentic. Some brands carrying a LucidID provide rewards to their customers which can be redeemed. Dosage logs are available through the Lucid Green app (available for IOS and Android) so the user can track their dose and know for next time exactly how much they should be taking. This allows every cannabis user to not only optimize their cannabis experiences, but most importantly, know exactly what is in the product they are consuming and that is free of harmful substances.

So enjoy your freedom. Enjoy your independence - assuming you live in a state where cannabis is legal. And if not, we sincerely hope (and will work towards making) cannabis legal throughout the United States. 




Optimizing Cannabis Supply Chain Operations via Touchless COA

We get it! The regulatory demands in the cannabis industry are onerous, challenging, time-consuming, and bite into profits. 


One key element of this operational overhead is the processing and delivery of cannabis labs COA (certificate of analysis). While COAs are vital to the legal cannabis industry as they provide trust and transparency to the ultimate consumer, processing and recording COAs with specific cannabis batches and product units are far from effortless.


Lucid Green Touchless COA

Lucid Green is committed to and has been working with brands, distributors, and retailers to help each entity in the cannabis supply chain optimize their operations. Our most recent development provides the ability to automatically create regulatory labels from COA data.


Once a cannabis batch test has been completed and the batch is broken into individual products, every product label to be printed is automatically updated with the COA and can be viewed by anyone by simply scanning the LucidID on the cannabis package. The digital copy of the COA for that batch is stored in the LucidID database. Not only has this given our partner brands a net neutral way to include our LucidIDs on their packaging, but it has also streamlined their label creation process. All brands have to do at this point is select several fields and print versus receiving COAs and updating label templates manually in most cases. 

Annisa Fonseca, Operations Supervisor, Rove Brand says “Using Lucid Green’s touchless COA has made our process incredibly more efficient from a production standpoint. This process creates less labor for our packagers, along with less chances to make mistakes that can ruin entire batches of labels. Label templates are already laid out ready to go with a mouse click. It also tracks how many labels you have already printed so there is no possibility of double printing labels.” 

Lucid Green integrates with Lab Information Management Systems (LIMS) of your cannabis testing labs, which removes a significant portion of administrative and data entry burden from compliance/ops/production teams. Once test results are available from a lab, they are automatically pushed to Lucid Green's platform for approval by your team. Once approved, batches are available for regulatory label printing with zero manual intervention. Just select the SKU, batch, printer, and number of labels to print and you are done.  

Lucid Green’s touchless COA eliminates the back and forth of the email approval processes and any sort of data entry or human controlled transfer of information onto stickers; thus significantly reducing the risk of errors. Compliance managers get to view the COA data as the labs provide it, approve it, and ensure that the right information is printed on regulatory stickers, as they would want it to appear.

Touchless COA also provides full COA management to all batch testing information for other entities in cannabis supply chain operations like distributors and retailers.


Touchless COA Value Summary

Value for Cannabis Brands

  • Full automation of label creation process
    • Ops/Production Teams no longer receive and manually pass along COAs
    • Print Labels when ready
  • Further elimination of administrative or data entry errors
    • Data passes directly from testing lab to Lucid Green
    • No more emails highlighting COAs or hashing out specifics

Value for others in Cannabis Supply Chain Management

  • Simplification of COA utilization, tracking and storage in one platform
    • No more follow up with brands for COA information for specific batches
    • Access to all COAs for Retail audit purposes in one place via a simple search on the LucidRetail dashboard.


Optimizing Cannabis Experiences

Good Chemistry. Denver, Colorado, June 19, 2019. Photo by Ellen Jaskol.


From day one, Lucid Green’s goals have been focused on optimizing cannabis experience. What does this mean?

Well it means different things to different audiences - brands, distributors, retailers, and consumers.



Cannabis brands recognize there is a huge opportunity for revenue growth as state-by-state, cannabis legalization occurs.

Their greatest challenge is marketing their product and brand as cannabis advertisement is highly regulated. Optimizing cannabis experiences means having a simplistic vehicle to have direct engagement, advertisement, call-to-actions, and reward programs with brands’ target audience.



“The distribution of cannabis is a complex system that is heavily regulated by the states. Quite often, the distributors are the ones dealing with the most compliance hurdles in the entire supply chain.” (Source) Optimizing cannabis experiences for distributors means providing a system that automates receipt of product from manufacturers and distribution to retailers while maintaining regulatory compliance.



Retailers’ challenges center around two factors: 1) the ability to understand their consumers' needs and provide product recommendations, and 2) efficiencies in receiving, managing, and controlling inventory. Optimizing cannabis experiences for retailers means that they have the ability to get information on a plethora of products and they have a system that provides complete inventory management that is integrated with their POS (point of sale) system.



Optimizing cannabis experiences for consumers might be the most straight-forward. Most of us have had great cannabis experiences and ones that were less than desirable. It all comes down to the right cannabis composition and dosage for each individual. Whether it is the levels of CBD, THC, and a host of terpenes compounded with ingestion method and dosage, all the elements vary for each individual. Optimizing your cannabis experience means knowing exactly what is in the product you are ingesting and understanding how you react to the product and ingestion level.


Lucid Green Solution

Lucid Green is committed to optimizing cannabis experiences for each and every group as mentioned above. The secret to this is the LucidID.

LucidIDs are fungible codes that appear on cannabis packages. There is a “digital twin” of these physical packaging codes maintained in Lucid Green’s platform that stores and provides data as needed. 

Brands assign product information to each LucidID providing such information as COA’s (certificate of analysis) and reward values for their users. The LucidID provides them direct connection and communication to their consumers not only to provide them valuable information, but to enable direct 1:1 marketing as well.

Distributors scan LucidIDs to record product movement completely aligned with regulatory compliance. Not only does this help compliance challenges, but the LucidID and corresponding technology platform provide automation of inventory movement, eliminating manual entry and associated full-time-equivalent operation hours and human entry errors.

Budtenders at retail dispensaries use LucidIDs for product information eliminating the need to study the characteristics of each product in their store. LucidIDs also provide automation for inventory control within a retail operation.

Consumers scan LucidIDs to get all the information they need to feel secure with a trusted and transparent product by gaining access to the COA. They can also maintain a log of each cannabis consumption experience to literally optimize their cannabis experiences. And yes, they can earn redeemable “bud tokens” for being a loyal customer via brand’s reward programs.  

Thus, when Lucid Green states that we focus on optimizing cannabis experiences, we have taken an extremely thorough look at what this means to all parties in the cannabis seed to sale environment. We remain committed to this foundation in everything we do and bring to market. We expect the cannabis industry to go through continued change as the legal and operational environments evolve, but do know we will continue to optimize cannabis experiences for all.

Flex Your Cannabis Freedom on 420

Throughout the world, 420 has become a national holiday for the cannabis community. Every country, city, college campus, or suburb suddenly finds itself in somewhat of a haze, regardless of whether it’s legal or not. As more and more states legalize cannabis and recreational use continues to spread across the country, 420 (or April 20th) becomes more relevant than ever before. So why 420 and where did it originate.

Some think 420 was the code word police used to identify smokers to their partners. Others believe Bob Dylan had something to do with popularizing the number, although both these theories have been debunked. In reality it was a group of five friends in the small suburban town of San Rafael, California that started “420” back in 1971. 4:20 PM was the time everyone at San Rafael High School was finished with their extra-curricular activities, so the five friends, who called themselves the Waldos, would meet up at their favorite secluded spot and get high. Soon 420 just became their codeword, letting each other know after school they’d be meeting up. But how did this break into the mainstream?

Ironically enough, this term getting traction on a widespread level was due to possibly the quintessential “stoner” band, The Grateful Dead. One of the friends ended up working with the bassist Phil Lesh. He worked as a roadie and brought the 420 terminology to the band. The Grateful Dead audience, Dead Heads, began to use the term themselves, and eventually, began handing out fliers telling people to smoke cannabis on April 20th, at 4:20.

From there, the movement began, and the holiday became recognizable around the world. 420 has become an iconic term and holiday throughout the years, and what once started in a small town in California, has become a movement to legalize cannabis and reform the laws surrounding it. As more and more states begin to legalize and federal legalization continues to be an ongoing debate, the movement has more traction now than ever before. Just these past few weeks, three states have passed legislation to legalize adult-use cannabis, in New Mexico, Virginia, and possibly the biggest potential market to date, New York. 

Most years, 420 is a holiday to stick it to the laws in place and celebrate cannabis use. This year is a bit different. Laws are consistently being changed or amended when it comes to adult-use cannabis. Politicians are beginning to listen to their constituents and new markets are forming slowly but surely. Federal legalization still seems to be a ways away, but on a state-by-state basis, we’re beginning to see the tides changing in favor of recreational cannabis. 

420 is a bit different this year in more ways than one. We may not be able to share a joint with our friends, and social distancing will still be standing in the way of large gatherings. But this won’t stop the celebration. The fight for legalization has made some major progress, and in a time where we all need a little bit of good news, we believe that’s a reason to celebrate. So charge your batteries, roll one up, dose your edible, and have your tinctures ready. Instead of sticking it to the legislature that formerly kept your cannabis use a crime, celebrate that we can freely and responsibly use cannabis the way it was intended!

 Enjoy your freedom of choice on 4/20! And freedom is even more valuable when you can authenticate your product and know exactly what’s inside. So if you SEE a Lucid ID, SCAN a Lucid ID. We hope everyone has a happy and healthy 4/20, and hope to see everyone together very soon.

The Future of Cannabis Supply Chain and Inventory Management

From the Desk of Paul Botto,

We have all felt the pain of the deeply-rooted supply chain and inventory management inefficiencies in cannabis for too long. Cannabis Industry requirements vary from state to state, but overall the consistent issue is the amount of data pushed and pulled into the product from the time the seed is planted to the point of purchase at retail. The data collected, processed, and transported at each stop on the supply chain is far from optimized and causes all sorts of inventory, storage, and cost issues. What the industry needs is a “fungible” UPC (universal product code) with taxonomy and accessibility that allows for the seamless, two-way transfer of data at every stop in the cannabis product life cycle. Ideally, it should be able to handle the regulatory and POS prep functionality requested by (and increasingly, required by) major retailers as well.

The good news for the cannabis industry is this fungible UPC (F-UPC) is not only possible, it is already here.  


LucidIDs are already on more than 9MM packages and growing daily. These “fungible codes” are automatically applied to the regulatory label during production. Once on-pack, they are able to transmit limitless amounts of data about the products they are assigned to, allowing brands to share product information, COA’s (certificate of analysis), and reward values to their users, just to name a few. While LucidIDs are analogous to the notion of a UPC in some ways, what makes them the ideal cannabis UPC is their fidelity and their fungibility. Every individual package gets a unique LucidID, allowing superior fidelity, tracking, and data transfer down to the individual unit level. But it is the fungibility of LucidIDs that allows this functionality to be utilized by virtually any user in the supply chain for widely varied purposes. Whether you are a consumer, budtender, distributor, or retailer, fungible LucidIDs become the right tool, at the right time, for any user to capture or add information about a product, batch, order, or even a “collection” of LucidIDs.

It is from these “collections” of fungible LucidIDs that the story of the inefficient cannabis supply chain changes dramatically.  


Collections are what allow fungible LucidIDs to scale and serve the entire supply chain so brilliantly. Lucid Case IDs, for example, are a collection of all the LucidIDs (individual units) and all the data about those units within that case, allowing for the touchless, two-way transfer of product, batch, and order data with a single scan of that Case ID. Anyone from production, to distribution, to retail intake, to checkout prep can perform what may have taken hours in just minutes. We could even create a collection at a higher level, like a Lucid Pallet ID, which would collect each Lucid Case ID and each LucidID inside each case into one single scan. Whichever segment of the industry your business is in, the impact of optimized inventory management and enabling a single-scan intake and outflow for entire pallet-sized orders cannot be understated. It would virtually eliminate all time-consuming and error-prone manual entry, eliminate the costly and unsightly secondary stickering on brand packaging, and enable real-time inventory visibility to everyone.  

To see how LucidIDs function and impact your brand, distribution, or retail operation, jump to the proper section below. MSOs and vertical seed-to-sale companies, read on in entirety because you get it all!


Streamlined Production ► Fully Optimized Pick-Pack-Ship ► Retailer Satisfaction ► Shorter Production To Shelf Lag ► Real-Time Inventory

LucidIDs are automatically applied to the regulatory label during production with zero impact on operational overhead. The on-pack LucidIDs are passed by a scanner as a case is packed, automatically creating a precise digital manifest of every item within the case. When the brand’s ERP (enterprise resource planning) environment confirms the contents of the packed case, bin, or pallet matches the order, it automatically pushes the specific order Child METRC IDs (or other regulatory IDs) back to the collection level and to all the unit-level LucidIDs as well. The shipment now goes out with every detail required for the next stop in the supply chain where a single scan of the Lucid Case, Bin, or Pallet ID will capture it all. Better yet, the receiving distributor or retailer can easily add information without requiring any additional labeling. For brands, products tagged in this way significantly shortens the time from production to the shelf, eliminates big ugly stickers applied at retail or other stops along the way, and it allows for the real-time tracking of what products are shipped, received, and sold. This gives the brand exact visibility regarding where their inventory sits at all times. Products integrated in these ways have already become buying decisions for many retailers, giving brands a major advantage in getting their products on the shelf and staying there.

Brands now have inventory visibility from their possession all the way through distribution, retail, and consumption, plus a direct connection to consumers and budtenders right off of their packaging.


Touchless Intake ► Efficient Auditing ► Misplaced Product Relocation ► Touchless Shipping ► Real-Time Inventory Visibility ► Retailer Satisfaction 

Of course, a distributor is now able to capture every product, order, and regulatory detail they need into their inventory management system with a single scan. If they like, they can even pass a proper warehouse location back to the Lucid Case, Bin, or Pallet ID and to every LucidID within in the same step, setting themselves up for streamlined auditing and dead-simple misplaced product relocation. All of this without needing to open the case, bin, or break down the pallet.

It is a game-changer on the order fulfillment side as well. As with the brand, a simple scan of the Lucid Case or Pallet ID matches the order in the inventory management system, associates the new Child METRC IDs or other regulatory tracking tags to all unit LucidIDs, and updates the inventory records automatically. No manual entry, no mistakes, with real-time visibility on inventory at all times all the way through retail.

Distributors gain a complete touchless inventory management solution with LucidIDs.


Touchless Intake ► Touchless POS Prep ► Real-Time Inventory Visibility ► Lower Space and Capital Requirements

You likely can see the trend here and how these efficiencies add up to a massive win for retailers. The entire intake and POS (point of sale) preparation for a full order, even one that made several stops along the way, can also be completed with a single scan. Product, batch, and regulatory information are captured instantly and the LucidIDs inside the case, bin, or pallet are automatically assigned information that allows them to be scanned seamlessly at checkout.  No more painstakingly applying secondary barcodes, no more big ugly stickers covering up beautiful brand packaging, and the typical 20-30hr/wk inventory process is reduced to minutes. The retailer can maintain healthy stock while carrying much less on-hand, saving space and capital, and the burden of preventing stock-outs can be pushed back to where it belongs – in the hands of the distributor and the brand.

Retailers gain a complete, Touchless Intake and POS preparation process and finally can deliver a clean real-time inventory signal that is critical to efficient inventory management.


It has been our vision to optimize the cannabis consumer and supply chain experience from the day we started Lucid Green. We have been focused on providing the best experience for the consumer, educating budtenders, and allowing brands to connect with their audience through transparency and rewards programs delivered by LucidIDs. The time has come for the LucidID to optimize the supply chain as well and serve the industry as The Fungible UPC for Cannabis


Paul Botto

President, Lucid Green

Now You’ve Gotten Used to QR Codes, What’s Next?

QR Codes are old technology. Over their 20 years of existence, the technology has for the most part stayed the same. Scan the code, get information. So why is this older piece of tech having such a resurgence? 

It’s no secret that the QR code has had quite the year ever since the beginning of the COVID-19 pandemic outbreak. 

Old Technology Finally Finds its Calling

Restaurants and bars are a perfect example. People wanted to support their favorite restaurants but were uncomfortable with what eating at a restaurant entails. Close proximity to others was handled with reduced capacity, but menus hold a whole other issue. Plenty of people would be touching the menu every day so a QR code was a perfect touchless solution to this problem. Customers could scan the code and get all the same information in a clean and sanitary way.

People are more comfortable with QR code technology now more than ever largely due to restaurants. This created a great opportunity for companies and brands to provide information to their customers in a quick, and safe way. But imagine your favorite restaurant provided a unique code per table. This could allow the customer to view their menu, get an itemized list of what they ordered, get the server’s details, earn rewards depending on what they ordered, and even pay their bill without having to hand over their card to the server. This is what Lucid Green is doing for the cannabis industry. 

Lucid Green bridges the gap between brands and consumers, modernizing how they can connect with one another. The foundation on which Lucid Green was created was to optimize the cannabis experience across the entire supply chain. We do this by promoting trust and transparency at every step of the production process, from growers to consumers and everyone in between. One Lucid ID can provide the consumer with all product information laid out in an easy-to-understand way, from cannabis veterans to novices, everyone should be able to know what is in their product and whether or not it is authentic. Brands can provide rewards to their customers which can be redeemed in-app. Dosage logs are available through the app so the user can track their dose and know for next time exactly how much they should be taking. The possibilities are endless, but finally, the cannabis industry is beginning to use QR codes as a legitimate tool to provide value to their customers. 

The Technology Doesn’t Matter, User Behavior Does

Technology is just the means by which we communicate with each other. Consumers to the brands, and vice versa. QR codes have been in circulation around the world for 20 years, but really only became popular over the past couple of years. This is clear proof that the technology we use matters far less than the information that we provide. Soon, touchless information will grow and change from what we currently know with QR codes. Near-Field Communication (NFC) technology and other similar technologies are coming. These technological advancements are only useful if marketers continue to provide valuable and meaningful user experiences through the use of this technology. 

Companies such as Lucid Green will continue to adapt to the ever-changing market. The mission of the company is not our Lucid IDs, but the information that our IDs can provide, and the value given to brands, customers, and dispensaries. We care about giving everyone in the cannabis supply chain the power, through our information and data, to optimize everyone’s cannabis experience in a trusted and transparent way. We will continue to deliver value to the entire cannabis industry supply chain - from producers all the way down to consumers.

Edible Purchases Surpassed Industry Growth in 2020: Why is That?

Edibles Have Made a Huge Breakthrough Throughout 2020

For the first time, edible cannabis category growth surged past overall cannabis industry growth year over year. In 2020, edible sales rose by 60%, from $767 million to $1.23 billion (Headset) compared to industry growth, which grew only 54%. And it was not just recreational use. In California, Colorado, Massachusetts, Michigan, Nevada, Oregon, and Washington the surge was seen in both recreational and medical cannabis.  

Why the Explosive Growth?

Many experts believe that COVID-19 has been a major driver for why edibles are growing faster than other categories. Because it is a respiratory illness, some may want to enjoy cannabis this way to reduce the risk of compromising their lungs through inhalation. Cannabis is also often seen as a communal experience and, with increased sanitary protocols, it may be easier to share gummies or pieces of chocolate than a joint, bong, or bowl.  We know that many cannabis consumers, particularly those that fit into an older demographic or have children, are more likely to want a more discreet cannabis experience. With so many new consumers entering the market, it could be the fact that quality edibles are readily available in far more markets now serving that population. But is there another industry change that has helped propel edibles to new heights?

New Edibles Users Need Guidance

Many new users have learned that edibles deliver a very different experience than traditional inhalation methods.  They can have an onset of well over an hour, a duration of more than three hours, and depending on the dose can produce a result somewhere between mild relaxation to vivid hallucinations. The long onset is often what throws consumers off.  They don’t feel anything after 45mins, take another gummy, and inadvertently give themselves a wild ride that seems to last forever thanks to that long duration.  Some believe that the proliferation of tools and expert guidance often found right on the packaging, have given consumers comfort in finding their ideal dose and may have paved the way for edibles to see this massive jump in adoption.  Lucid IDs, small QR codes integrated directly on the package, deliver exact product details, dosage recommendations, and allow you to track your own personal dose for the ultimate predictability and safety.

At a minimum, a brand should include dosage guidance on the packaging.  But on-pack Lucid IDs go so much further. A consumer simply points their cell phone camera at the packaging to unlock the most comprehensive product details, dosage guidance and tracking, consumer-friendly test results, and even authenticate purchased products. This is the best way to ensure the user has the best and most predictable experience possible and form the deepest connection to the brand and product.

If the industry wants to grow and open its doors to novice or experienced users wanting to try edibles again, dosing education for all products needs to be top of mind to ensure a great and consistent experience.  For brands, it is a no-brainer to get Lucid IDs on every package right away. It has zero impact on production costs and line time and only costs pennies.  For consumers new to edibles: always look for dosage guidance on-pack and if you See a Lucid ID, Scan a Lucid ID, to have the best and safest experience every time.


Introducing the Touchless COA For Cannabis Brands

Eliminating the administrative burden of COA and Regulatory Label Management, saving time, and removing errors in the process.

Lucid Green’s place in the supply chain puts us in a unique position to identify some key operational efficiencies possible in the current cannabis ecosystem and introduce solutions that not only drive better and more cost-effective processes, but also ensure consumer safety.

For the past 2 years, we’ve been solving the automatic generation of regulatory labels that include our unique LucidIDs, and with now almost 9 Million LucidIDs in circulation, we’ve ironed out almost all of the challenges! This journey has also led to the realization that our unique and automated systems can eliminate the need for ANY manual data entry of COA (certificate of analysis) data received from labs all the way through the generation and application of the regulatory label on retail products.

How do we do it?

Brand Operation and Production Teams receive digital copies of COA’s from participating Test Laboratories that are fully integrated into Lucid Green’s “LucidSource.” Once approved by the Brand compliance team, that test result data is stored, managed, and processed by Lucid Green’s LucidSource, which transforms it into the inputs required for regulatory label generation. From the Brand’s LucidSource console, a production team member selects the approved SKU and Batch ID, enters a number of units to print, and LucidSource generates the complete regulatory label with embedded unique LucidIDs and prints them automatically on-premises, ready for use.  There’s no more label template management and editing, manual data entry of test results on the plant floor, and certainly no more mis-types and mistakes made when generating thousands of compliance labels with dozens of numbers that change for each product batch and SKU. Plus, LucidSource keeps a digital archive of all approved COAs for future use.

Value for Downstream Partners

Creating Digital COA’s and storing them in a centralized system like LucidSource allows Distributors, Retailers and Consumers alike to access this data, and enables the Brand to demonstrate the authenticity of their product and the accuracy and precision of the lab analysis that backs up their quality.

We continue to challenge ourselves to help solve the biggest problems and reduce the inefficiencies facing our growing Brand base.