springbig Integrates Direct-to-Consumer Brand Advertising Platform With Lucid Green

Brands utilizing both platforms will have the opportunity to directly offer loyalty rewards through product promotions

BOCA RATON, Fla., July 7th, 2020 — springbig, a leading provider in cannabis CRM and loyalty marketing technology, today announced its advertising and loyalty partnership with Lucid Green, the premier trust and transparency platform developed exclusively for the cannabis industry. Effective immediately, brands that use springbig Brands and Lucid Green’s platform  will be able to directly text consumers about exclusive loyalty rewards, product specials and offers. 

Under this partnership, cannabis brands can boost loyalty points programs tracked through Lucid Green’s consumer app. Brands can tailor these offers to apply to specific products, line of products or across all product offerings. Brand based loyalty rewards generated through Lucid Green are eligible for customer redemption at participating dispensaries and on-line. Brands including 1440 Processing and Green Revolution are already utilizing the features of this program.

Brands and dispensaries alike can leverage Lucid Green’s reach across 26 brands and over 3 million products to create unprecedented retail synergies. Participating brands will have direct access to springbig’s 19 million active customers nationwide and have the opportunity to offer unique promotions to further drive sales and direct consumer connections. Retailers will not only be able to efficiently promote more products and brands, but also facilitate long-term customer loyalty by offering products vetted by Lucid Green’s LUCID ID. This partnership adds unparalleled value to the consumer experience and provides customers with critical product and safety information. 

“springbig was founded to help retailers skillfully bolster their loyalty programs while maximizing ROI, and we are confident that this new program featuring Lucid Green will benefit retailers and brands aiming to distinguish themselves in this competitive market, said Jeffery Harris, Founder and CEO of springbig. “Lucid Green has been a leading provider of product safety and authentication solutions, and their dedication to consumer well-being and improving the overall retail experience will be a boon to the industry at large.”

“We are delighted to work with springbig’s leading-edge advertising platform to bring trust, transparency and value to millions of cannabis customers,” said Larry Levy, CEO of Lucid Green. “Our main priority has always been to empower consumers to make informed decisions, and we are eager to equip even more consumers with our educational tools.”

About springbig

springbig is the leading provider in customer-loyalty and communications solutions for dispensaries and cannabis retailers. Founded in 2017, springbig offers state of the art CRM programs that capture key customer data and seamlessly integrates with existing dispensary POS systems. The platform also develops custom cannabis loyalty software embedded with advanced marketing tools to retain customers and sends targeted and personalized SMS campaigns based on customer interest with a 99% open rate. springbig is helping dispensaries & cannabis retailers keep their clientele connected and engaged while allowing the store owners to track their inevitable success and ROI in real-time. For more information, please visit www.springbig.com.

About Lucid Green

Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green's total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – delivering a safe, predictable, and enjoyable experience. For more information, please visit www.lucidgreen.io.

Media Contact

Noah Bethke

MATTIO Communications

springbig@mattio.com


Greenlane Launches Consumer-Facing Product Verification Program G-Verify Powered by Lucid Green

Greenlane Holdings, Inc. (“Greenlane” or “the Company”) (Nasdaq: GNLN), one of the largest global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today unveiled G-Verify, a consumer-facing, scannable verification program that allows brands to communicate product information directly to consumers. Powered by Lucid Green’s Lucid ID platform, G-Verify can be used by brands to confirm product authenticity, share manufacturing certifications, child-resistant compliance details, reviews, dosage, and educational content through unique QR codes.

G-Verify harnesses the power of Lucid Green’s 36,000 registered users and up to 600 daily scans per brand to provide reliable product, safety, and educational information directly to consumers and retailers. Each G-Verify Lucid ID is conveniently printed on product packaging and can be easily scanned with any smartphone camera. Greenlane’s latest offering in partnership with Lucid Green assures consumers that every aspect of their favorite products, from the packaging to the hardware or cannabis itself, is verified and compliant, and provides critical information regarding lab testing and safety.

BRANDS
Greenlane brands that opt into G-Verify will have direct-to-consumer control over their own brand narrative. Each G-Verify brand landing page provides real-time updates regarding product information, compliance testing results, marketing assets, and brand messaging. G-Verify Lucid ID codes seamlessly integrate into existing compliance labeling machinery and easily prints directly within existing compliance labels. In addition, brands will receive monthly consumer data reports that can be leveraged to update marketing content and drive sales. Most importantly, G-Verify proactively verifies that a product is authentic, protecting brands from intellectual property theft.

DISPENSARIES
G-Verify acts as a virtual brand ambassador that can be easily utilized by budtenders to provide product expertise at point-of-sale. In addition to enhancing in-store customer experiences, G-Verify provides comprehensive employee training and guidelines regarding best practices and ongoing product education. G-Verify brands seamlessly integrate with existing retailer POS systems, which allows retailers to verify product authenticity, certifications, and compliance, and even review product testing results in real-time. Upon registration, retailers will gain access to brand marketing assets which can be used to drive sales and customer engagement.

CONSUMERS
Any consumer with a smartphone can access critical product information including dosage recommendations, reviews, ingredient breakdowns, batch information, and certifications. Consumers can even track their personal experience with products without downloading additional applications. G-Verify’s landing page also allows consumers to explore verified customer reviews, industry articles, and related blogs about participating products or brands. Unlike other compliance solutions, the G-Verify platform also acts as a digital wallet that tracks purchases and rewards points, allowing consumers to redeem exclusive gifts and offers.

“The legal cannabis retail environment is still challenging space for consumers, brands, and dispensaries to navigate,” said Aaron LoCascio, Co-Founder and CEO of Greenlane. “The illicit market is actively competing with legal companies for customers, which is a serious threat to consumer safety. G-Verify’s partnership with Lucid Green delivers a vital platform that allows cannabis enthusiasts to buy and sell consumption products with peace of mind.”

About Greenlane Holdings, Inc.
Greenlane (NASDAQ: GNLN) is the leading global platform for the development and distribution of premium cannabis accessories and lifestyle products. The company operates as a powerful house of brands, third-party brand accelerator, and omni-channel distribution platform. Greenlane serves the global markets with an expansive customer base of more than 11,000 retail locations, including licensed cannabis dispensaries, smoke shops, and specialty retailers. Greenlane’s world-class team provides services including product development, go-to-market strategy, sales and marketing support, customer service, direct-to-consumer fulfillment, supply chain management, and distribution. As a pioneer in the cannabis space, Greenlane is the partner of choice for many of the industry’s leading brands, including PAX Labs, Storz & Bickel (Canopy-owned), Cookies, Grenco Science, and DaVinci. Greenlane also proudly owns and operates a diverse brand portfolio including packaging innovator Pollen Gear™, the K.Haring Glass Collection by Higher Standards, Marley Natural™, and VIBES™ rolling papers. Higher Standards, Greenlane’s flagship brand, offers both a high-end product line and immersive retail experience with groundbreaking stores in both New York City’s Chelsea Market and Malibu, California. Greenlane also owns and operates both Vapor.com and VapoShop.com, two industry-leading, direct-to-consumer e-commerce platforms in North America and Europe respectively. For additional information, please visit: https://gnln.com/.

About Lucid Green Inc.
Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green's total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – delivering a safe, predictable, and enjoyable experience.


Lucid Green Announces Partnership with Rove to Implement Intelligent Cannabis Authentication Technology

PR Newswire

NEW YORKMarch 10, 2020 /PRNewswire/ -- Lucid Green, the leading trust and transparency platform developed exclusively for the cannabis industry to offer instant access into product-specific information, today announced a brand partnership with Rove, a leading producer of vape technologies and premium cannabis oils. Through this relationship, Rove will implement Lucid Green's LUCID ID technology on all packaging, allowing consumers to easily verify product authenticity, earn rewards, view verified test results and receive guidance on product dosage and effects. The partnership empowers Rove consumers with the knowledge they need to have a safe, predictable and enjoyable experience.

Before implementing LUCID ID, Rove demonstrated its commitment to consumer safety through a self-implemented QR system beneath a peel-off sticker on all of its packaging, which could only be scanned once. LUCID ID will provide Rove with an evolved, scalable solution that will allow the brand to grow as it builds consumer trust and transparency.

"We are thrilled to support Rove in their expansion and consumer safety objectives," said Larry Levy, CEO of Lucid Green. "Our partnership with Rove sets the bar for forward-thinking brands that prioritize transparency and education."

Lucid Green's LUCID ID utilizes QR-codes that consumers can easily scan with a smartphone camera to access accurate and detailed product information, all in one platform. Users can earn rewards, view the actual testing certificates, product ingredients, as well as user reviews and experiences. Rove is implementing the LUCID ID on all of its packaging for all product lines across California and Nevada, in addition to future markets.

"Consumer safety is front-and-center for our operations, so it is extremely important for us to provide robust authentication that allows our brand to scale," said Paul Jacobson, President of Rove. "Lucid Green is the most advanced solution we have seen, and we are excited to partner with them."

About Lucid Green
Lucid Green was founded in 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green's revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors and retailers to provide the most accurate product information and improve their customers' experience. Lucid Green's total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews and track their experience – delivering a safe, predictable, and enjoyable experience. 

Lucid Green Partners With Nine Leading Cannabis Brands to Drive Trust and Transparency Through Technology at Hall of Flowers

Yahoo Finance

Papa & Barkley, Kikoko, and Ionic are among forward-thinking companies in cannabis to use innovative technology to provide safe, predictable and enjoyable cannabis experiences

LOS ANGELES, Sept. 10, 2019 /PRNewswire/ — Lucid Green, the first platform developed exclusively for the cannabis industry to offer instant access into product-specific information, will be exhibiting its market-forward technology at Sonoma County Fairgrounds’ Hall of Flowers on Sept. 18-19, 2019 at Booth C238. Offering a content-rich experience that verifies authenticity, provides product information, effects, and dosing tools in real-time, Lucid Green is setting the standard for trust and transparency amongst cannabis brands, consumers, retailers, and retail staff.

“Over the past few years, the cannabis market has grown exponentially, but standards determining safety and transparency within the industry are murky at best,” said Paul Botto, co-founder and president of Lucid Green. “At Lucid Green, we’re hoping to change that. Through our technology, we see an opportunity to drive transparency within the cannabis industry, protect the public from bootleg, counterfeit or potentially dangerous products, and ultimately empower both budtenders and consumers to make safe and informed consumption decisions.”

With a simple scan of an on-pack QR code or “LUCiD iD,” Lucid Green empowers brands, consumers, retailers, and retail staff with on-demand access to cannabis product information, including state-approved lab results, dosage guidelines, ingredients, effects, user reviews, and more. In addition to providing consumers peace of mind and confidence when selecting cannabis products, Lucid Green is also taking the leading role in challenging the status quo within the cannabis market – tackling fear, preventing health issues, and providing a source of trusted information. Brands benefit from marketing-relevant analytics, dispensaries stay up-to-date on current product knowledge, and consumers benefit from on-demand product information to help ensure safe, predictable and enjoyable cannabis experiences.

Ordinarily, each scan of a LUCiD iD earns consumers and budtenders BudTokens, which can be redeemed as currency at participating dispensaries. However, for the Hall of Flowers event, Lucid Green and nine of its attending brand partners are allowing attendees to simulate the experience of earning and redeeming BudTokens while at the trade show. Simply scan the on-pack LUCiD iD at the booths of Papa & Barkley, Kikoko, Ionic, Wana, Humboldt’s Finest, Bhang, Mary’s Medicinals, Gold Flora and Coda, then head over to the Lucid Green booth to redeem $5 in dollar coins.

A highly curated B2B cannabis trade show, Hall of Flowers brings together premium, licensed cannabis products and accessories in an effort to further elevate and advance the industry.

 

About Lucid Green
Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green’s total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – all in one place. For more information, please visit www.lucidgreen.io


Lucid Green Names Jeremy Pace Senior Vice President Of Operations

Yahoo Finance

Former U.S. State Department officer to bring expertise in operational excellence to WeedTech innovator Lucid Green


NEW YORK, Aug. 15, 2019 /PRNewswire/ — Lucid Green, the leading trust and transparency platform in the cannabis industry, today announced Jeremy Pace as Senior Vice President of Operations. Pace joins Lucid Green with over 10 years in senior operations leadership; the last two in cannabis production and manufacturing.

Pace’s role at Lucid Green is focused on business operations, brand implementation, and establishing best practices across the entire organization. His responsibility also extends to cross-functional collaboration, and achievement of quality standards and revenue goals.

“Jeremy excels at creating robust and scalable operations and is an expert in executing operational goals in complex environments,” said Larry Levy, company Co-founder and CEO. “With Jeremy joining the Lucid Green team, we are poised to expand our operational capabilities and achieve broader business objectives both now and in the future.”

Jeremy’s diverse background includes senior leadership expertise in single and multi-site operations, and serving as a foreign service officer overseas for the US Department of State in Nepal, the Philippines and Iraq where his focus was managing and ensuring the efficiency of Embassy operations. Jeremy is a Lean Six Sigma Green Belt and has a BA in Mass Communication from Northwestern State University.

 

About Lucid Green
Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green’s total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – all in one place. For more information, please visit www.lucidgreen.io


Lucid Green Appoints Marco Rullo Chief Marketing Officer

Yahoo Finance

WeedTech innovator taps seasoned growth leader to head marketing operations as company expands its information sharing platform.


NEW YORK, Aug. 13, 2019 /PRNewswire/ — Lucid Green, the leading trust and transparency platform in the cannabis industry, today announced the appointment of Marco Rullo as Chief Marketing Officer. Rullo brings over a dozen years of senior executive experience, the past six in the cannabis industry.

“Brands no longer have to settle for consumers receiving off-book and ad-libbed details about their products and what their brand stands for. We’re allowing brands to update their product details or brand messaging as they see fit, and have these changes propagate instantly throughout the entire retail channel,” says Larry Levy, Co-Founder and CEO, Lucid Green Inc.

In this new role, Rullo will oversee the management of the Lucid Green brand, including insights, creative development, social accountability, media, and communications. Rullo will also be responsible for the creation and development of Lucid Green’s Los Angeles office.

“Marco’s experience provides an unparalleled understanding into the challenges inherent to the cannabis industry,” said Larry Levy, company Co-founder and CEO. “Our platform bridges the information gap between brands, retailers, and consumers and we are relying on Marco to link the innovations of Lucid Green’s product team to our customer-focused operations.”

Prior to joining Lucid Green, he acted as VP of Brand Strategy for Origin House, building the California Brands division and overseeing a portfolio of owned and licensed brands. Rullo has also served as Executive Director of Bhang Corporation’s California vape division, and has an MBA in Behavioral Economics from Bocconi University’s SDA School of Management.

 

About Lucid Green
Lucid Green was founded in early 2018 by data veterans Paul Botto and Larry Levy with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s revolutionary information platform provides brands a channel to connect directly with both consumers and retail staff; enabling brands, distributors, and retailers to provide the most accurate product information and improve their customers’ experience. Lucid Green’s total transparency platform allows consumers to verify product authenticity, understand effects and usage recommendations, view test results, scan reviews, and track their experience – all in one place. For more information, please visit www.lucidgreen.io


Lucid Green launches ‘The Single Source Of The Truth For Cannabis Products’

PRNewswire

Driving standardized product information into the cannabis market, making it safer for consumers and significantly optimizing operations for brands and retailers alike


NEW YORK, June 6, 2019 /PRNewswire/ — Lucid Green Inc., is the leading Cannabis trust and transparency platform that delivers vital product usage, safety and feedback information to consumers. Today Lucid Green launches the first Cannabis digital platform for products that centralizes a Brands product assets into one place, which can then be distributed “in real time” to all partners. Brands can now control the consistency of their product messaging and imagery. Lucid Green is making it easier for partners to spread the love, ensuring that all product details and descriptions across all channels contain the same unified messaging: from retailers for on-line menus and inventory control, to journalists and labs for product shots and descriptions.

“Brands no longer have to settle for consumers receiving off-book and ad-libbed details about their products and what their brand stands for. We’re allowing brands to update their product details or brand messaging as they see fit, and have these changes propagate instantly throughout the entire retail channel,” says Larry Levy, Co-Founder and CEO, Lucid Green Inc.

Josh Riggs, Starbuds COO, added: “Lucid Green is well positioned to solve one of the cannabis industry’s biggest challenges with its Single Source of Truth project. As an international retailer, Starbuds has seen first hand the problems that stem from a lack of consistent and reliable product data. Even something that seems very simple, like standardized naming conventions has been elusive. As the cannabis industry moves forward, having a Single Source of Truth when it comes to data is going to be a game changer. This platform is going to streamline seed-to-sale tracking, inventory management, as well as the consumer experience. Starbuds is excited to work closely with Lucid Green on this initiative.”

Lucid Green’s unique item level tagging combined with integration into leading POS vendors like Flowhub, Greenbits, Cova and others, saves retailers countless hours in the arduous inventory check-in process, driving hard dollar savings to the bottom line. In addition, brands can now use the Lucid Green platform internally to control all their digital assets in one place, where their entire team can collaborate on product details, brand messaging, and supporting media.

 

About Lucid Green
Lucid Green was founded in early 2018 by data veterans, Paul Botto and Larry Levy to create a standard that drives trust, transparency and guidance in the cannabis retail environment. Lucid Green is a revolutionary data platform that gives brands a direct-to-consumer/budtender communication channel while incentivizing brands and their suppliers to provide accurate and timely product information. Lucid Green’s complete transparency gives consumers full disclosure into all aspects of the product’s quality and authenticity, testing results, professional and peer reviews, along with usage recommendations and dosage tracking; all in one place.


This Software Platform Is Seeking To Become ‘The Single Source Of The Truth For Cannabis Products’

Javier Hasse , Benzinga Staff Writer.

A few weeks ago, we learned Ionic Brands Corp OTCZRRRF was implementing a new blockchain-based Internet of Things platform, Lucid Green, aimed at increasing trust and transparency for cannabis consumers and brands.

This week, Lucid Green launched a new product they call SSOT, or “The Single Source of the Truth for Cannabis products,” aimed at standardizing product information in the cannabis market.

With dozens of companies claiming to build transparency for cannabis companies, we wanted to find out what makes Lucid Green special, and different from its competitors. We decided to catch up with the company’s president Paul Botto.

The Value Of Detailed Data

As Botto explained, Lucid Green turns normal packaging into a “fully interactive experience for the brand to reach retailers, budtenders, and consumers.” What’s interesting is the info displayed is not just generic: it goes down to the batch of actual cannabis the product came from.

“QR codes are rarely a rich, timely, and targeted experience as it is with Lucid Green,” Botto told Benzinga. “No other platform can combine budtender training, budtender incentives, consumer direct communication and product guidance, and loyalty all in one place. The analytics coming from this integrated offering is unprecedented.”

With plans to operate “wherever cannabis is sold,” Lucid Green is focused on Colorado and California. Botto says rollouts in with Washington, Nevada, Illinois, Florida, Arizona and Massachusetts will come soon.

With plans to operate “wherever cannabis is sold,” Lucid Green is focused on Colorado and California. Botto says rollouts in with Washington, Nevada, Illinois, Florida, Arizona and Massachusetts will come soon.

Beyond the U.S., Lucid Green is looking at Canada as a potential market to expand into.

“It is unfortunate that the U.S. has relinquished the opportunities that come with a global outlook, but it presents an advantage for us being so close and with so many companies operating on both sides of the border in one way or another,” Botto said.

Google It

Botto is applying the tools and strategies he learned from his years at Google.

“We follow a similar model to Adwords,” he said. “Lucid Green is based on a pay-for-performance model – you only pay when you get your desired result like budtenders training and driving brand engagement and consumers scanning and engaging directly with the brand right off of your products.”

Brands can boost or lower their costs based on actual performance.

The company also borrows heavily from the supply chain industry, where both Larry Levy, Lucid Green’s co-founder and CEO, and Botto have experience. This can be seen in “how every individual package is uniquely tagged, allowing users to see exactly where it has been, where it is going, and how it has been used among many other benefits,” Botto said.

“Larry has a tremendous background in software, machine learning, and blockchain as well, which adds a focus on proven product development for new technology and an interest in building Lucid Green for how businesses will grow and adopt other new technologies.”

A Long-Term Play

Botto says Lucid Green is a long-term play, aimed at providing the standard for trust and transparency, as well as guidance for cannabis companies and consumers.

“[H]aving consumers able to interact deeply with the brand at the point of consumption, being able to train budtenders on a scalable and accountable platform, delivering a true brand loyalty component to further your consumer relationship and having all of this rolled into one system delivering data on how one drives the other – these things will never stop being an essential part of a modern cannabis brands market strategy,” said Botto.

Benzinga


From AI to Machine Learning: How These Tech Platforms are Pushing Cannabis into the Future

Written by Natan Ponieman

Today’s cannabis industry can best be described as pioneering. No word is a better fit to describe the spirit of a now-booming industry that’s had to fight its way to legality through decades of activism and self-determination. As the cannabis industry hurdles into the future, innovative cultivators and scientists have been developing new technologies to accommodate the ever-expanding commercial market and the regulations it must abide by.

Everything from cannabis cultivation to extraction to delivery methods and seed-to-sale tracking demand technological solutions that break into new frontiers and even set standards for other, tangential industries like agriculture, medicine, and retail. Day after day, cannabis businesses are venturing into new terrains as exciting and unexplored as artificial intelligence (AI), automation, augmented reality, machine learning, blockchain, and more.

Cultivation Enhanced With Machine Learning and Augmented Reality

New technologies applied to cannabis cultivation are allowing for higher yields at lower prices, while reducing energy usage and the need to preventatively apply pesticides (which will eventually be beneficial for the entire agricultural industry, especially indoor grows).

“It’s really important that we do what we can to take all the learning from this industry and bring it to all crops,” Vincent Harkiewicz, CEO and co-founder of Grownetics, told Civilized. “The only real complaint about controlled environment agriculture in Canada is that it’s too energy intensive, so there are lots of ways we can develop buildings and facilities that are much more efficient in terms of energy use.”

Grownetics and other companies like Motorleaf and Deep Greenare developing growing platforms that combine high resolution sensors, automation systems, and plant tracking technology. The goal of these platforms is to retrieve vital real-time information on each plant (like growth rate, nutrient deficiencies and pest diagnosing), to recognize what is wrong, and to tell the farmers how to fix it.

Since some production facilities already have different types of sensing hardware, Grownetics builds smart cultivation systems that can adapt to any facility. By integrating to existing hardware, the company can implant its machine learning software to indoor, outdoor, or greenhouse cultivation, without the need to invest in new equipment. This is what people in the field call an “open platform” — a platform that can be programmed to retrieve information from any existing set-up, keeping investment to a minimum.

To put it simply, by using a wide array of sensors that track every stage of the plant’s development, these smart growing systems can measure every bit of data available in a production facility and use artificial intelligence to provide recommendations that help farmers grow better plants more efficiently. Farmers can know exactly what’s wrong with each plant (“this plant needs more nitrogen,” “this plant needs less violet light,” or “this plant is likely to develop root rot”) and get insight on what to do to fix it. The systems can even predict diseases and automate relevant farming tasks to help the plant thrive.

Grownetics is already applying this technology in some cultivation facilities and will make their AI and machine learning system commercially available by the end of this year. The company is also working to develop a system that stacks crops in vertical layers (called vertical cropping), as opposed to single-layer farms. With the proper research, they’re expecting this technology to become even more efficient than regular indoor cultivation, since it allows a single facility to host a lot more plants in tighter spaces, opening the way to urban farming: the possibility to grow in urban areas, and hence, improving distribution costs.

Plant Vision is another company that’s looking to improve the cultivation process — in this case, through augmented reality (AR). The company has developed a platform that allows farmers to retrieve sensor information and obtain AI recommendations by simply looking at the plants.

Using AR glasses, growers can look at each plant’s information while working on them with their hands. Through the glasses, the information appears next to the plant, without the need to go back to a monitoring station or check a hand-held device. This allows farmers to have their hands free to perform work on the plant, like adding nutrients, applying pesticides, retrieving samples for analysis, or taking manual measurements.

Currently, Plant Vision is focused on developing custom solutions on high level facilities, like breeders labs and research stations. However, founder Ryan Hooks is expecting the AR technology to become commonplace within the next couple years for regular indoor and outdoor facilities, both in the cannabis and food industries.

Big Data and AI for the Medical Industry

PotBotics has positioned itself as one of the biggest names in the industry when it comes to implementing AI for the medical cannabis industry. Traditionally, scientists perform studies on small groups of people, to draw results that are then extrapolated to general populations. Though this is still the accepted method of research for most science institutions, biotech companies in the cannabis environment are taking advantage of Big Data capabilities to perform their own research. Big Data is a method of acquiring large sets of information from different sources (usually through the internet) in order to draw conclusions based on factual evidence that allow machine learning software to develop predictions for the future. Basically, it’s a way to analyze very big sets of information and organize them into understandable, usable deductions.

Back in 2016, PotBotics released BrainBot, a device that measures a patient’s brain activity and creates an EEG profile that is used to find the best strain available for that particular person. However, the company decided to put the product on hold: They needed more data. “We’ve put a pause on BrainBot’s national roll-out so that we can build a complementary suite of technology around it to ease the physician education process,” PotBotics CEO David Goldstein told Civilized. “Physicians basically need to know a little bit more about cannabis before they can jump in and start doing the type of analysis that we’re looking to do with our EEG apparatus.”

So that’s where the RYAH inhaler comes in. As one of PotBotics’ subsidiaries, RYAH’s dose-measuring vaporizer tracks every aspect of the patient’s consumption, including strain, temperature, and dosage, and allows doctors to remotely access that information and have control over the patient’s intake by setting the device’s dosage themselves. With RYAH and other products, PotBotics is generating a vast network of data aggregation that can be applied through AI to better understand the way cannabis works in the human organism.

Yet, it took PotBotics a few years to find the best way to achieve their goals. The company’s first product was an AI engine that analyzes peer-reviewed studies on cannabis through natural language processing (which means to automatically interpret written language and turn that into hard data).

All of that data was then contrasted against user-generated reports to build a corpus of anecdotal evidence that adds real-life experiences to scientific studies done on limited populations. Like this, the scientific community is able to check the facts presented by the studies by expanding the research spectrum to more people who were not part of the original study.

BrainBot and RYAH take an objective view of those results by gathering exact measurements instead of relying on the subjective experiences laid down on user-generated reports.

“This data is fascinating because it’s no longer just someone saying, ‘Hey I feel better from what I think is Sour Diesel.’ We can track that back to the farm, back to the lab test, at what temperature, and how much they inhaled, and then ask them ‘Hey, how are you feeling?’” said Goldstein.“So it’s the first step towards getting qualitative, objective information in a way that has never really been analyzed before.”

Working with a network of e-commerce sites, Namaste Technologies is taking a similar approach to bringing Big Data solutions to the medical cannabis community. The company, which owns 30 cannabis e-businesses in 20 different countries, has developed an app called Uppy Cannabis Journal.

In the app patients are invited to journal their experiences after using different strains to treat their ailments and symptoms. Over time, the company’s AI software will be able to use that data to track evidence-based relations between patient’s profiles, symptoms and used strains, in order to provide the best possible strain recommendations. And since the platform is based on a machine learning algorithm, it can use its own recommendations as new data to improve itself.

Elevating the Consumer Experience Through Blockchain and AI

In today’s market, it’s hard for consumers to access all the information behind a product: Where was this cultivated? Who grew it? What process did they use? Did they use pesticides?

These questions can become even more complex if we imagine the entire path the product took along the supply chain, to end up in our hands: How was this extract produced? Did they follow regulations? Where was it processed? How was it transported? Was this lab tested?

Even if we’re completely sure the product is safe, a responsible consumer would dig in more deeply:  How do I consume this? What will it do to me? How much should I take? Did other people try it? What are experts saying about it?

In late 2018, Lucid Green launched a platform designed to tackle the misinformation problem that exists behind cannabis retail, allowing consumers to be part of a safe and responsible consumer experience.

“Today, there’s a critical need to understand what is in the product that’s in my hand, and how do I consume this safely, predictively and to the best possible experience,” Paul Botto, president and co-founder of Lucid Green, told Civilized.

The brands that decide to include Lucid Green’s QR code into their packaging allow consumers to scan a product and instantly access a multi-layered page of information that includes potency, user reviews, batch number, lab testing, dosage recommendations, expected effects, and more.

“What we’re hoping is that our app makes consumers better at being consumers, because they start to understand the things that work best for them,” said Botto, who formerly lead the team that developed Google Analytics.

Technology is allowing the cannabis industry to overcome some of the obstacles set by federal prohibition and state-level regulation. Because of cannabis’ current status as a Schedule I drug, performing medical and scientific research on the plant is extremely difficult and researchers are often met with many barriers that are delaying urgently needed research. By gathering information straight from the users, PotBotics and Namaste Technologies’ platforms compensate for the federal restrictions on clinical cannabis studies, by allowing lay people to anonymously participate in scientific research.

In the same way, Lucid Green’s solutions are giving brands a way to connect with consumers when most of the traditional marketing channels are blocked. Today, cannabis businesses wanting to reach their customers have a hard time getting their messages through, because many state regulations don’t allow cannabis brands to put up billboards, or advertise on the radio or TV. Meanwhile, Facebook and Google (the biggest advertising channels of the online world) have severe restrictions for cannabis ads.

“How do you build a relationship with the consumer if you can’t tell them about your product on radio, print, TV or Google?” Botto asked. “A big part of building brand affinity is building trust and transparency, so we’re giving them a channel to do that”. By being able to learn everything about a brand by simply scanning their product, brands get to set up a bond with their consumers, which is a crucial step towards achieving long-term success in a competitive market.

Lucid Green, he added, is implementing transparency through blockchain technology: “Blockchain is often oversimplified as a means towards cryptocurrency, but that’s a huge mistake that vastly undervalues its benefits as the ideal operating system for gathering, maintaining and distributing data,” Botto said. “We wanted to take advantage of the blockchain capabilities of saying, ‘Here’s a record of how this product was produced and tested,’ which is not fungible, and always survives.”

Seed-to-Sale Tracking for Government Compliance

Consumers aren’t the only ones out there wanting to get their facts straight before jumping on the cannabis bandwagon. States are currently making their own requests, as well. And while consumers can make or break a market through the power of demand, state regulations can leave businesses locked out of the house before they even move in.

That’s why a new type of technology is thriving within the new world of cannabis: Seed-to-sale Tracking. This service is provided by companies that offer hardware/software solutions that help cannabis businesses keep precise track of every stage in a plant’s journey, all the way from cultivation to retail.

Since the legal cannabis industry emerged from a black market, legalization policies demand that businesses stay clean. Seed-to-sale tracking solutions offer businesses a comprehensive platform to make sure every company involved in their transactions follows government compliance throughout every step of the supply chain. In some cases, states demand that producers, distributors and dispensaries work with an approved seed-to-sale provider in order to demonstrate government compliance. In others, state governments have closed deals with specific seed-to-sale vendors.

Basically, companies like BioTrackTHCMJ FreewayWürkTrellis and Metrc develop integrated systems that keep tabs on the plant’s material to make sure that everything being sold is legit. To do this, they’re able to assign unique identifiers to each individual plant or clone, and log every aspect of the growth process. After harvest, yield is recorded by weight, and then a register is kept of the final mass after trimming. Everything is tagged with a batch number and sent to production where extraction methods are also logged. Everything from pesticide use and lab test data to inventory and sales information is registered and identified on all products sold.

Patient or customer information is also tracked, which can then be linked to the plant’s first origin. With this method, state governments can ensure that cannabis businesses are compliant. This is not only beneficial for their consumers because it guarantees a safe product, but it’s also great for municipalities because it makes it easier to keep tabs for tax collection and helps them keep the federal agencies off their back, through proof of transparency and compliance.

However, although seed-to-sale companies are usually hired for compliance purposes, they offer many other solutions that can help businesses improve their operations, since these platforms also provide simple ways to manage payroll, hiring, employee retention, timekeeping, scheduling, tax compliance, keeping track of expiration dates, product recalls, and test results. They can even allow producers to learn how their products are selling, and dispensaries to find out which producers are making it into the best-selling podium.

Looking at the current state of affairs for the cannabis industry, we can easily say that it’s no longer “all about the plant.” Today, it’s about using the latest resources to build the foundations of an industry that provides safe and reliable solutions for businesses and consumers alike.


Ten Premium Brands, representing over 40 Million products in market annually, now use Lucid Green to drive trust and transparency to their Consumers

Premium Brands understand the value of their Brand and how Lucid Green is accelerating their direct connection with consumers

New York, NY—May 14th 2019— Lucid Green Inc., is the leading Cannabis trust and transparency platform that delivers vital product usage, safety and feedback information to consumers. This innovative platform aligns all stakeholders: from Brands to Dispensaries and Budtenders, delivering granular product information that enables Consumers and Patients to have the safest, most consistent and enjoyable cannabis experience with the product in their hand. By simply scanning the Lucid Green product code on a package with a smartphone camera, Lucid Green provides Consumers access to rich item specific data, instantaneously – including dosage guidance, potential effects, full batch-specific test results, and more, while also earning Brand loyalty rewards.

“Brands like Binske, Bhang, Cresco Labs, Foria, Gold Flora, IHP, Ionic and Wana have raised the bar for trust and transparency in the Cannabis industry, ensuring that their Consumers have all the information they need to safely consume cannabis. With Lucid Green integration, there is no longer any excuse for Consumers or Patients to ever have a poor product experience”, says Larry Levy, Co-Founder and CEO. “Everyone knows how to take a photo with their phone – just aim your phone at the product in your hand and click on the link! It’s like having the most knowledgeable budtender in the world guide you through your cannabis experience. We started Lucid Green with a simple mandate: To create a standard that drives trust, transparency and guidance in cannabis.” added Paul Botto, Co-Founder and President.

BHANG CMO, Samantha Collins said, “Bhang has always been a leader in testing and transparency. We are excited to work with Lucid Green to make this information more accessible to consumers and Budtenders.”

“At Foria we understand that what really differentiates our brand is the quality of our ingredients and our unflinching focus on providing the best possible consumer experience from purchase through consumption. Lucid Green’s technology plays an integral role in our ability to deliver our brand message as well as much needed guidance and transparency to the marketplace.” said FORIA co-CEO, Jon Brandon.

Noah Holcomb, VP – Retail Operations for Gold Flora said, “Gold Flora is proud to be one of the very few vertically integrated Cannabis Companies that is in 100% compliance with all California mandatories. We are excited to partner with Lucid Green in a continued effort to help educate the consumer on the benefits of buying legal and helping them understand exactly what they are consuming. We feel that Lucid Green is the perfect platform to help us accomplish this, and we are excited to integrate their technology into our retail brand.”

IONIC BRANDS Chairman and CEO John Gorst states “In an effort to craft the finest quality products on the market and provide our Customers with true and accurate information, we have paired our Ionic Certified Clean program with Lucid Green’s trust and transparency platform.”

 

About Lucid Green

Lucid Green was founded in early 2018 by data veterans, Paul Botto and Larry Levy to create a standard that drives trust, transparency and guidance in the cannabis retail environment. Lucid Green is a revolutionary data platform that gives brands a direct-to-consumer/budtender communication channel while incentivizing brands and their suppliers to provide accurate and timely product information. Lucid Green’s complete transparency gives consumers full disclosure into all aspects of the product’s quality and authenticity, testing results, professional and peer reviews, along with usage recommendations and dosage tracking; all in one place.

Media Contacts:

Paul Botto
paul@lucidgreen.io
Lucid Green Co-Founder & President