Ionic Brands to Launch Lucid Green Technology Platform

The Deep Dive

This morning, Ionic Brands (CSE: IONC) announced that it would be the first to launch Lucid Green’s technology platform on its Ionic branded products. The technology is designed to enhance consumer trust and transparency within the cannabis industry, and will serve to enhance Ionic’s Certified Clean program.

The technology itself is relatively simple – it consists of a QR code placed on all product packaging, which the end user is able to scan with a smart device. Upon scanning, product specific information is shown to the user – including dosage guidelines, expected effects, product specific test results, and more. Those who utilize the program will also be able to collect Ionic loyalty rewards.

Expected to hit store shelves early next month on products destined for California markets, the Lucid Green tech will soon be expanded to the other states in which Ionic operates including Washington, Nevada, and Oregon.

These packaging changes come following an announcement last Friday that Ionic’s flagship brand has received a revamp on its product packaging to align with its luxury brand portfolio. The redesigned packaging, as seen above, is intended to assist in removing the negative stigma associated with cannabis use by utilizing high-end sophisticated packaging.

“Over the last few years, dispensary design has become more and more chic, and the customer experience has become more sophisticated. Our new packaging is reflective of this evolution, and I believe this strategy puts us at the forefront of the luxury cannabis product market.”

—Christian Struzan, Chief Marketing Officer for Ionic Brands

New product packing is expected to hit Washington and Californian stores in the near term, with the remaining states to receive the revised packaging shortly thereafter. This revised packaging will be combined with the Lucid Green technology to better appeal to customers and to better align with Ionic’s Certified Clean program.

Lucid Green Official Launch Press Release!

Lucid Green Sets the Standard by Launching the Industry’s First “Direct to Consumer” Data Platform, Enabling Consumers to have a Safe, Consistent and Enjoyable Cannabis Experience.

Founded by data veterans, Lucid Green Announces the Successful Closure of it’s Seed Round of Funding to deliver a platform that sets the standard in driving trust and transparency in the cannabis industry.

New York, NY—November 9, 2018— Lucid Green Inc., a technology platform, is solving the cannabis industry’s direct-to-consumer issues by delivering a data platform that connects consumers and budtenders to brands. Lucid Green’s seed funding round of slightly more than $1 million dollars was oversubscribed and has been closed. The monies will be used to develop a platform that enables a highly relevant digital experience by seamlessly interacting with physical products.

“Leveraging IoT, blockchain and token technologies, Lucid Green’s innovative platform creates an information, education and rewards ecosystem that drives transparency across the cannabis industry,” stated Co-Founder & CEO, Larry Levy. “We’re creating a standard that addresses a huge need in the cannabis industry – allowing brands to connect directly with consumers and budtenders alike, to deliver a better consumer experience” continued Paul Botto, Co-Founder and President. Lucid Green’s seed round was funded by a group of technology and cannabis veterans that include XDL Ventures and Phyto Partners.

Lucid Green has launched in Colorado and Washington State, through partnership with industry-leading product brands incredibles, 14’er, and Ionic. “incredibles’ top-of-the-line products truly offer a premium option for consumers because we control every aspect of production. We’re excited to partner with Lucid Green to deliver transparency of our production practices to customers through the platform,” said Co-Founder & CEO Rick Scarpello. “We know Lucid Green will be sought out by consumers who demand the best and want to be rewarded for seeking our product quality and education.” 14er’s Founder and CEO, Evan Anderson said: ” Lucid Green’s platform provides a glimpse into the future of consumer engagement in Cannabis.”

About Lucid Green

Lucid Green was founded in early 2018 by data veterans, Paul Botto and Larry Levy to create a standard that drives trust, transparency and guidance in the cannabis retail environment. Lucid Green is a revolutionary data platform that gives brands a direct-to-consumer/bud-tender communication channel while incentivizing brands and their suppliers to provide accurate and timely product information. Lucid Green’s complete transparency gives consumers full disclosure into all aspects of the product’s quality and authenticity, testing results, professional and peer reviews, along with usage recommendations and dosage tracking; all in one place.

Visit for more information.

Media Contacts:

Paul Botto
Lucid Green Co-Founder & President

Lily Colley
incredibles  National Marketing Director

Lucid Green Launch Press Release Nov 2018
(click to download)