Optimizing Cannabis Supply Chain Operations via Touchless COA

We get it! The regulatory demands in the cannabis industry are onerous, challenging, time-consuming, and bite into profits. 


One key element of this operational overhead is the processing and delivery of cannabis labs COA (certificate of analysis). While COAs are vital to the legal cannabis industry as they provide trust and transparency to the ultimate consumer, processing and recording COAs with specific cannabis batches and product units are far from effortless.


Lucid Green Touchless COA

Lucid Green is committed to and has been working with brands, distributors, and retailers to help each entity in the cannabis supply chain optimize their operations. Our most recent development provides the ability to automatically create regulatory labels from COA data.


Once a cannabis batch test has been completed and the batch is broken into individual products, every product label to be printed is automatically updated with the COA and can be viewed by anyone by simply scanning the LucidID on the cannabis package. The digital copy of the COA for that batch is stored in the LucidID database. Not only has this given our partner brands a net neutral way to include our LucidIDs on their packaging, but it has also streamlined their label creation process. All brands have to do at this point is select several fields and print versus receiving COAs and updating label templates manually in most cases. 

Annisa Fonseca, Operations Supervisor, Rove Brand says “Using Lucid Green’s touchless COA has made our process incredibly more efficient from a production standpoint. This process creates less labor for our packagers, along with less chances to make mistakes that can ruin entire batches of labels. Label templates are already laid out ready to go with a mouse click. It also tracks how many labels you have already printed so there is no possibility of double printing labels.” 

Lucid Green integrates with Lab Information Management Systems (LIMS) of your cannabis testing labs, which removes a significant portion of administrative and data entry burden from compliance/ops/production teams. Once test results are available from a lab, they are automatically pushed to Lucid Green's platform for approval by your team. Once approved, batches are available for regulatory label printing with zero manual intervention. Just select the SKU, batch, printer, and number of labels to print and you are done.  

Lucid Green’s touchless COA eliminates the back and forth of the email approval processes and any sort of data entry or human controlled transfer of information onto stickers; thus significantly reducing the risk of errors. Compliance managers get to view the COA data as the labs provide it, approve it, and ensure that the right information is printed on regulatory stickers, as they would want it to appear.

Touchless COA also provides full COA management to all batch testing information for other entities in cannabis supply chain operations like distributors and retailers.


Touchless COA Value Summary

Value for Cannabis Brands

  • Full automation of label creation process
    • Ops/Production Teams no longer receive and manually pass along COAs
    • Print Labels when ready
  • Further elimination of administrative or data entry errors
    • Data passes directly from testing lab to Lucid Green
    • No more emails highlighting COAs or hashing out specifics

Value for others in Cannabis Supply Chain Management

  • Simplification of COA utilization, tracking and storage in one platform
    • No more follow up with brands for COA information for specific batches
    • Access to all COAs for Retail audit purposes in one place via a simple search on the LucidRetail dashboard.


The Future of Cannabis Supply Chain and Inventory Management

From the Desk of Paul Botto,

We have all felt the pain of the deeply-rooted supply chain and inventory management inefficiencies in cannabis for too long. Cannabis Industry requirements vary from state to state, but overall the consistent issue is the amount of data pushed and pulled into the product from the time the seed is planted to the point of purchase at retail. The data collected, processed, and transported at each stop on the supply chain is far from optimized and causes all sorts of inventory, storage, and cost issues. What the industry needs is a “fungible” UPC (universal product code) with taxonomy and accessibility that allows for the seamless, two-way transfer of data at every stop in the cannabis product life cycle. Ideally, it should be able to handle the regulatory and POS prep functionality requested by (and increasingly, required by) major retailers as well.

The good news for the cannabis industry is this fungible UPC (F-UPC) is not only possible, it is already here.  


LucidIDs are already on more than 9MM packages and growing daily. These “fungible codes” are automatically applied to the regulatory label during production. Once on-pack, they are able to transmit limitless amounts of data about the products they are assigned to, allowing brands to share product information, COA’s (certificate of analysis), and reward values to their users, just to name a few. While LucidIDs are analogous to the notion of a UPC in some ways, what makes them the ideal cannabis UPC is their fidelity and their fungibility. Every individual package gets a unique LucidID, allowing superior fidelity, tracking, and data transfer down to the individual unit level. But it is the fungibility of LucidIDs that allows this functionality to be utilized by virtually any user in the supply chain for widely varied purposes. Whether you are a consumer, budtender, distributor, or retailer, fungible LucidIDs become the right tool, at the right time, for any user to capture or add information about a product, batch, order, or even a “collection” of LucidIDs.

It is from these “collections” of fungible LucidIDs that the story of the inefficient cannabis supply chain changes dramatically.  


Collections are what allow fungible LucidIDs to scale and serve the entire supply chain so brilliantly. Lucid Case IDs, for example, are a collection of all the LucidIDs (individual units) and all the data about those units within that case, allowing for the touchless, two-way transfer of product, batch, and order data with a single scan of that Case ID. Anyone from production, to distribution, to retail intake, to checkout prep can perform what may have taken hours in just minutes. We could even create a collection at a higher level, like a Lucid Pallet ID, which would collect each Lucid Case ID and each LucidID inside each case into one single scan. Whichever segment of the industry your business is in, the impact of optimized inventory management and enabling a single-scan intake and outflow for entire pallet-sized orders cannot be understated. It would virtually eliminate all time-consuming and error-prone manual entry, eliminate the costly and unsightly secondary stickering on brand packaging, and enable real-time inventory visibility to everyone.  

To see how LucidIDs function and impact your brand, distribution, or retail operation, jump to the proper section below. MSOs and vertical seed-to-sale companies, read on in entirety because you get it all!


Streamlined Production ► Fully Optimized Pick-Pack-Ship ► Retailer Satisfaction ► Shorter Production To Shelf Lag ► Real-Time Inventory

LucidIDs are automatically applied to the regulatory label during production with zero impact on operational overhead. The on-pack LucidIDs are passed by a scanner as a case is packed, automatically creating a precise digital manifest of every item within the case. When the brand’s ERP (enterprise resource planning) environment confirms the contents of the packed case, bin, or pallet matches the order, it automatically pushes the specific order Child METRC IDs (or other regulatory IDs) back to the collection level and to all the unit-level LucidIDs as well. The shipment now goes out with every detail required for the next stop in the supply chain where a single scan of the Lucid Case, Bin, or Pallet ID will capture it all. Better yet, the receiving distributor or retailer can easily add information without requiring any additional labeling. For brands, products tagged in this way significantly shortens the time from production to the shelf, eliminates big ugly stickers applied at retail or other stops along the way, and it allows for the real-time tracking of what products are shipped, received, and sold. This gives the brand exact visibility regarding where their inventory sits at all times. Products integrated in these ways have already become buying decisions for many retailers, giving brands a major advantage in getting their products on the shelf and staying there.

Brands now have inventory visibility from their possession all the way through distribution, retail, and consumption, plus a direct connection to consumers and budtenders right off of their packaging.


Touchless Intake ► Efficient Auditing ► Misplaced Product Relocation ► Touchless Shipping ► Real-Time Inventory Visibility ► Retailer Satisfaction 

Of course, a distributor is now able to capture every product, order, and regulatory detail they need into their inventory management system with a single scan. If they like, they can even pass a proper warehouse location back to the Lucid Case, Bin, or Pallet ID and to every LucidID within in the same step, setting themselves up for streamlined auditing and dead-simple misplaced product relocation. All of this without needing to open the case, bin, or break down the pallet.

It is a game-changer on the order fulfillment side as well. As with the brand, a simple scan of the Lucid Case or Pallet ID matches the order in the inventory management system, associates the new Child METRC IDs or other regulatory tracking tags to all unit LucidIDs, and updates the inventory records automatically. No manual entry, no mistakes, with real-time visibility on inventory at all times all the way through retail.

Distributors gain a complete touchless inventory management solution with LucidIDs.


Touchless Intake ► Touchless POS Prep ► Real-Time Inventory Visibility ► Lower Space and Capital Requirements

You likely can see the trend here and how these efficiencies add up to a massive win for retailers. The entire intake and POS (point of sale) preparation for a full order, even one that made several stops along the way, can also be completed with a single scan. Product, batch, and regulatory information are captured instantly and the LucidIDs inside the case, bin, or pallet are automatically assigned information that allows them to be scanned seamlessly at checkout.  No more painstakingly applying secondary barcodes, no more big ugly stickers covering up beautiful brand packaging, and the typical 20-30hr/wk inventory process is reduced to minutes. The retailer can maintain healthy stock while carrying much less on-hand, saving space and capital, and the burden of preventing stock-outs can be pushed back to where it belongs – in the hands of the distributor and the brand.

Retailers gain a complete, Touchless Intake and POS preparation process and finally can deliver a clean real-time inventory signal that is critical to efficient inventory management.


It has been our vision to optimize the cannabis consumer and supply chain experience from the day we started Lucid Green. We have been focused on providing the best experience for the consumer, educating budtenders, and allowing brands to connect with their audience through transparency and rewards programs delivered by LucidIDs. The time has come for the LucidID to optimize the supply chain as well and serve the industry as The Fungible UPC for Cannabis


Paul Botto


President, Lucid Green


It’s not often that you get the opportunity to have your cake and eat it too…. and it gets better. For very little upfront effort, Cannabis Brands can unlock a host of operational, sales and marketing opportunities.  All from this tiny pattern of dots on a regulatory label!



The “fungible” on-pack code, meaning a single code can be used for many different functions and by many different users, allows for incredible flexibility and efficiency for Brands.

A unique code, automatically included on every item, allows brands to unlock a wish list of capabilities: from inventory check-in optimization for their retailers, real-time sell-through data for brands, to product authentication, product safety, recalls, usage guidance, budtender training and incentives, and even fully featured consumer loyalty.  Consumers and retailers alike don’t even need to download an app to access this rich set of functionality. 



A simple modification to the regulatory label that takes only an hour or so to implement, puts the code on each and every package without any further effort required. Set it and forget it. Once implemented, most brands see efficiency improvements over their standard label printing process, eliminating the need to hand-transfer information from the COA or reformat the label every time a batch changes.

The key to a fungible code’s flexibility is it’s fidelity.  By using serialized, unique codes at the unit-level, Brands are able to deliver and gather data on every interaction with that individual package. 



These item level codes called Lucid ID’s,  giving cannabis Brands control of their message, opening up a direct to consumer and budtender channel, deliver visibility on inventory, and allow Brands to be dynamic, supportive partners to their retailers, budtenders, and consumers alike.  Operationally, Lucid ID’s costs mere pennies and are 280E friendly, making them one of the most cost-effective, impactful improvements to ops, sales, and marketing available to Brands today. If building a direct to consumer (DTC) channel for a fraction of what it would ordinarily cost OR deriving significant ROI from operational efficiencies into your supply chain is important to you, then get them integrated right away, there is no better time than now.

2020: The Year of the Virtual Budtender


As the cannabis industry rolled into 2020, markets were already seeing a steady increase in online ordering and digital engagement, even as many brands still had nascent digital strategies in place to address this growing channel. BOPIS (Buy Online, Pickup In-Store) purchasing was saving consumers and retailers major queue time and markets like CO finally passed laws to allow the slow rollout of home delivery in the state.  But the global Covid-19 pandemic threw gasoline on that fire, and overnight, twenty-four states including Florida, Connecticut, Pennsylvania and New Mexico, permitted curbside pickup outside of dispensaries.  Nevada made drastic moves to enforce cannabis by home delivery-only, statewide. 

This presented unique challenges for brands who were accustomed to in-store activity and budtender relationships delivering the bulk of their consumer messaging.  But it also gave brands a huge opportunity to connect directly with consumers.



If a budtender recommendation figures into 80% of all purchases (Brown, ElevatedInsights 2018), delivering the knowledge a budtender or in-store experience might deliver, and much more, presents unique challenges in this new digital cannabis economy.  Enter the virtual budtender, who can deliver product authentication, full product descriptions, dosage guidance, processing standards, and actual COAs for the product the consumer is holding in their hand.  As importantly, it paves the way for a true digital connection with consumers, providing information for brands to understand how consumers are using the brand’s products, channel-building tools to activate the digital direct to consumer (DTC) channel, and other features to allow brands to cultivate true brand affinity and loyalty.  Better yet, the seamless integration of this capability on-pack has made ROI nearly automatic –  just pennies per package and virtually no additional operational overhead.



The first tech challenge was operational:  How can we get the codes on every package at scale, without disrupting production?  Innovations in digital print management and identity management allow brands to integrate serialized QR codes into the regulatory labels they already place on products.

The second tech challenge, and probably most importantly, was the poor user experience of forcing a consumer to download an app in order to engage with digital packaging.  But by 2019, all iOS and Android phones had native QR code reading built into the camera itself which is 99.6% of smartphones.  Anyone that knows how to pull up their camera and click a link can now engage directly with the brand and product in their hand.  

It no longer matters if the consumer had a brief encounter in-store, home delivery, picked up curbside, or simply forgot everything their budtender told them. The guidance is always easy to access, accurate, and consistent because it is coming straight from the brand for an exceptional product experience – every time.  Brands are taking this digital shift as an opportunity to connect directly with the consumer, joining the leaders of other industries in taking control of their brand and product communication.  



The post on the left has been circulating on LinkedIn from a variety of sources and it got us thinking: Is Covid-19 to thank for the momentum in cannabis digitization? The silver lining here is these safety measures for online ordering, curbside, and BOPIS (Buy Online, Pickup Instore) have forced cannabis retailers and brands to consider their digital presence now, solving the current pandemic dilemma and also finally setting themselves up to turn the typical cannabis branding challenges they’ve faced for years to their advantage.

Why is this such an important evolution for the cannabis industry?  In the midst of the Covid-19 pandemic, Nike, the sportswear giant, was able to increase digital orders 36% to drive global sales up 5.1% to $10.10 billion because they doubled down on their digital practice, knew who their customers were, and how to reach them.  Read more at the WSJ (subscription required).  Is there a cannabis brand that is not jealous of that flexibility?   But for some, it is already an essential part of their cannabis branding and consumer experience.


This foundational step is often why brands can’t even get their digital practice off the ground. You cannot deliver a quality digital experience if the live menus, POS systems, and content providers have outdated brand and product images, made-up, incorrect, or incomplete product descriptions. Frankly, no one has the time to reach out to hundreds of content providers every time you make a change. The SOURCE powers the Lucid Green interactive packaging experience and brands also use it to distribute all their digital assets effortlessly to all digital content partners with the free SOURCE API – live menus, POS systems…you name it, instantly updated with the latest product shots, newly written descriptions, or newly launched SKU details the minute you enter them in.  Digital consistency and efficiency.



Trust and transparency have always been important, but now without the typical in-store experience and often buying from retailers online without any budtender/caregiver consultation, it has become an essential part of the brand and consumer relationship. Brands lay the railroad tracks for their digital practice by creating a brand-new DTC channel right off their own packaging using unique, unit-level LUCID IDs integrated elegantly into their regulatory labels with zero operational cost. The “virtual budtender” experience enabled by LUCID IDs allows consumers to simply point their cell phone camera at the package to instantly access all the knowledge they need to have the safest, most predictable, and most enjoyable experience with that product, even accessing batch-level COAs and specific product dosage guidance – all without needing to download an app or sign up for anything at all. Brands like Papa & Barkley, Green Revolution, Mary’s Medicinals and Foria are engaging directly with their consumers this way, creating a rich branding and product experience online or in-store.


How do the top brands build a true relationship with those consumers? The final component to get to know the consumers and build that relationship. Consumers are encouraged in Lucid Green to register upon scan to verify product authenticity, giving brands the most effective tool to fight against counterfeit and black-market operators who are taking advantage of the out-of-store trend, giving consumers peace-of-mind and helping pave the way to pulling those consumers into the brand's CRM. To sweeten the pull and gamify on-going interactions, brands light up Lucid Green’s built-in brand loyalty platform. Consumers earn “Bud tokens” (points) upon scan that can be redeemed later for branded swag or discounted products.  Users also track dosage, create favorites, share their favorites with friends and a host of other features - key data for a brand.  Bhang, Nuvata, Gold Flora, and Green Revolution have been using this gamified digital channel to remain top-of-mind campaigns, push new SKUs to an already receptive audience, drive online purchases, and supercharge in-store activity.

One brand that’s enjoyed a head-start on using this technology is ROVE Brand, based in CA. They have amassed 10s of thousands of registered users in less than a year, adding 100's more every day.  ROVE has activated this channel to dramatic results, running digital campaigns that can drive higher than 20% scan rates.  So while other brands suffered through the vape-scare or scramble amidst Covid-19 pressures, Rove routinely activates their DTC channel to gain market share and drive consumer engagement without the need to rely solely on unscalable in-store promotions, elusive cannabis retailer support, and the maddening tangle of cannabis advertising regulations.

Brands need to solve the Covid-19 challenges now and catch their digital practice up to match the new retail cannabis landscape. LUCID ID’s and THE SOURCE offers an incredibly deep and nearly instantaneous way to jumpstart a brand’s digital practice with minimal investment and upfront effort.

Contact Lucid Green at info@lucidgreen.io for more information and to get started today.


CEO Larry Levy on What Needs To Change For Cannabis To Be Accepted By Tech


Cannabis Tech Companies On Restrictions At CES: ‘Lots Of Room For Growth Ahead’

The tech industry and the cannabis industry are having a hard time getting along.

Apple Inc.’s recent ban on all vaping apps from the App Store is just another stone in the mountain of restrictions that tech giants are presenting to cannabis companies.

The Consumer Electronics Show conference held in Las Vegas from Jan. 7-10 is the latest example. The CES is one of the most important annual gatherings for consumer technology companies and is organized and produced by the Consumer Technology Association.

Keep Labs, a cannabis tech company, was banned by the CTA from using the word “cannabis” while showcasing their products at the conference.

Keep, the company’s flagship product, is a smart storage box designed to keep cannabis at home fresh, discreetly saved and away from the hands of children. While the company was allowed to show the product, the CTA asked the company not to refer to cannabis in any way and present it as a non-specific storing device.

On account of this request, Keep said it decided not to participate on from the CES floor.

Keep Labs co-founder Ben Gliksman told Benzinga that, while his company wasn’t attempting to bring actual marijuana or marijuana products to the show, they did rely on using the word “cannabis” for their presence.

Ironically enough, the CTA handed Keep an honoree mention at its 2020 CES innovation awards for home appliances.

PAX, a cannabis tech company that manufactures smart vaporizers, was not allowed to participate at CES.

“We were told by CES they don’t allow cannabis companies on the show floor,” a PAX spokesperson said.

Is Cannabis The Weed Of The Tech Industry?

Keep Labs’ Gliksman told Benzinga he hopes the incident will help to bring awareness to the challenges that the cannabis industry faces in the tech space, and enable a broader conversation, especially as the regulatory environment changes.

“This seems to be another example of the challenges every cannabis tech company faces. We got shut down on Kickstarter, IndieGoGo, Stripe. We haven’t been able to get a single ad approved from Facebook and our Twitter handle got blocked,” Gliksman said, in reference to the many restrictions that tech giants present to cannabis companies in terms of paid advertising and their overall online presence.

Gary Shapiro, president and CEO of the CTA, told the Associated Press that his organization gave this issue a lot of thought before acting.

“We draw lines, we have to. We don’t allow pornographic. We don’t allow content where children are killed. We don’t allow anything with vaping,” he said, adding that “marijuana has been a tougher one.”

“I think we’re waiting to see if it’s a little more legal, at least around the country,” he concluded.

What Needs To Change For Cannabis To Be Accepted By Tech?

Larry Levi, CEO and co-founder of Lucid Green, a tech company that brings smart digital solutions to the cannabis supply chain, told Benzinga he believes these issues will resolve themselves once the mainstream tech industry gets more involved in cannabis.

“It’s going to be really interesting to see what happens when these established players focus heavily on the cannabis industry, and attempt to displace the niche cannatech players that filled the gap, because these established players historically chose not to sell to cannabis businesses.”

For Tim Conder, COO of TILT Holdings federal legislative reform is the key.

“Along with these changes will come greater acceptance both in the mainstream news media and at events like these, not to mention broader business and research opportunities. We’re clearly still in the early days of this industry, and there is lots of room for growth ahead,” he said.

Keep Lab’s Gliksman remains positive about the future of his business relative to the tech sector.

“Hopefully we’ll be able to work with the CTA in 2021 to bring a cannabis track to the CES show,” he said.

This article was originally featured on Bezinga, 20 January 2020

Video: Lucid Green CEO, Larry Levy, talks with CFN in Las Vegas

Cannabis Financial Network

Lucid Green’s mission and product take the spotlight at MJBiz

CFN Media interviews Lucid Green CEO & Founder Larry Levy at MJBizCon 2019 in Las Vegas, NV.

View the entire interview on CFN

IONIC Launches Lucid Green Revolutionary Technology Platform to Enhance Ionic Certified Clean Program


VANCOUVER, British Columbia, April 30, 2019 (GLOBE NEWSWIRE) — IONIC Brands Corp., formerly Zara Resources Inc. (CSE: IONC; FRA: IB3) (“IONIC BRANDS” or the “Company”) is pleased to announce that IONIC BRANDS flagship brand Ionic is first to launch Lucid Green, Incorporated (“Lucid Green” or “LG”) revolutionary technology platform designed to enhance trust and transparency in the cannabis industry as an enrichment to the Ionic Certified Clean Program.

Lucid Green is a powerful platform designed to provide vital safety information about cannabis products. By simply scanning the package’s QR code with a smartphone camera, Lucid Green provides access to a library of product specific insights instantaneously – including test results, dosage guidance, effects and more, while also earning Ionic loyalty rewards. Lucid Green is a technology company that was the first in the cannabis industry to develop a direct-to-consumer data platform, that enables consumers to have a safe, consistent and enjoyable cannabis experience. Lucid Green will hit shelves on Ionic packaging in early May 2019. IONIC BRANDS is the first company to launch LG in California and will be expanding the LG platform to Washington, Oregon and Nevada.

IONIC BRANDS Chairman and CEO John Gorst states “In an effort to craft the finest quality products on the market and provide our customers with true and accurate information, we have paired our Ionic Certified Clean program with the trust and transparency Lucid Green platform . Certified Clean means that every product that leaves our facilities meets or exceeds State mandates on pesticide testing. This is conducted by individually testing every batch. Our pairing of Certified Clean with Lucid Green allows IONIC BRANDS to provide consumers with the highest quality products, with the best curated experiences. This testing ensures that we deliver to our customers the safest and cleanest products possible. IONIC Brands strategy strives to create unyielding brand loyalty through safe and effective products that results increase product demand.”

“Ionic sets the bar for trust and transparency in California by partnering with Lucid Green to ensure that consumers have all the information they need to have a safe, consistent and enjoyable experience. Everyone knows how to take a photo with their phone. It’s like getting personal guidance from the most knowledgeable budtender in the world – by just aiming your phone at the product in your hand and clicking on the link that pops up! We created Lucid Green to create a standard that drives trust, transparency and guidance in the cannabis retail environment,” says Larry Levy, Co-Founder and CEO, Lucid Green Inc.

The Company also announces the granting of 5,700,000 stock options to officers, directors, employees and consultants of the Company on April 11, 2019. Stock options have an exercise price of $0.65 per share, exercisable for over a five-year period and vests 50% immediately, 25% after three months and the balance after nine months from the date of grant.


About IONIC Brands Corp

IONIC BRANDS is a national cannabis holdings company based in Washington, led by a team of successful entrepreneurs. The company is focused on building a multi-state consumer-focused cannabis concentrate brand portfolio focusing on the premium and luxury segments. The cornerstone Brand of the portfolio, IONIC, is an accomplished #1 vaporizer brand in Washington State has aggressively expanded throughout the west coast of the United States and is currently operating in Washington, Oregon, Nevada and California. IONIC BRANDS’ strategy is to be the leader of the highest-value segments of the cannabis market and expand nationally.


“John Gorst”

John Gorst
Chairman and CEO

For further information, please contact:
John Gorst,
Chairman & CEO
Email: info@ionicbrands.com
Website: www.ionicbrands.com
Phone: 253-248-7927

The CSE does not accept responsibility for the adequacy or accuracy of this release.

All statements, other than statements of historical fact, included herein are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. The risks are without limitation: the price for cannabis and related products will remain consistent and the consumer demand remains strong; availability of financing to the Company to develop the retail locations; retention of key employees and management; changes in State and/or municipal regulations of retail operations and changes in government regulations generally. Important factors that could cause actual results to differ materially from the Company’s expectations are disclosed in the Company’s documents filed from time to time with the Canadian Securities Exchange, the British Columbia Securities Commission, the Ontario Securities Commission and the Alberta Securities Commission.

Sensi Boston Launch

Last week I joined over 50 local businesses, artists, and service providers gathered at The Royale on Tremont Street in Boston to celebrate the release of the first Boston edition of Sensi BostonMagazine, a cannabis lifestyle publication with regionally-oriented editions for Las Vegas, Phoenix, Florida, Pennsylvania, Seattle, Northern California and now Boston.  I attended at the behest of Eric Rogers who’s company, TINC, is in the process of bringing innovative cannabis beverages to the MA market. Eric was right, this was a great event to attend.  I also think Eric is right about the cannabis beverage product category.  This should be a key growth area over the coming years and I could not be happier about that.  You can easily imagine that as adult-use (recreational as opposed to medicinal users) becomes more prevalent we could be seeing cannabis bars or cafes offering an entire menu of non-alcoholic, cannabis-infused beverages emulating the social experience of alcohol we all know very well.  We will also likely see, regulations dependent of course, traditional bars start to offer healthier cannabis-infused options for consumers to party and socialize with friends in order to compete with these new establishments.  Imagine instead of giving yourself a headache from partying all night, you are treating your headache simultaneously with your beverage of choice!  Exciting stuff.

Back to the Sensi event, this was my first organized cannabis conference and I have to say it further validated how quickly the industry is becoming mainstream.  Well-attended, well organized, and the excitement in the room and the rapid developments in the industry were palpable.  In some ways, I felt like I had been transported back to an early internet technology and advertising show. It would be nearly impossible to tell from afar if this was a Search Engine Strategies crowd circa 2001 or, in fact, a show dedicated to this once-taboo-turned-miracle plant.  There were investors walking around in suits, product experts touting their technologies and new products with the requisite supporting materials and tchotchkes, and marketers giving out schwag and working to build communities around their brands. It had a similar demographic, energy, and that buzz that felt like we are here experiencing something bursting into the mainstream right before our eyes.  And of course, DJ Lord from Public Enemy spinning records as the headliner gave it an exclusive, unique vibe in this very cool venue!

I’ll be attending quite a few more of these types of events in the coming months.  Reach out and let me know if there is something I can’t miss, let me know where you might be so we can connect, and stay tuned for more reports on cannabis shows from around the country.

Lucid Green at EY Canada Cannabis Forum

We are pleased to announce that Lucid Green has been invited to participate in an intimate EY Cannabis Forum on April 24th with some of North America’s largest cannabis brand CEOs and CFOs.

This prestigious group – four of the brands in attendance combine for a market cap of nearly $10B on the Toronto Stock Exchange – will help Lucid Green align its platform with the needs of consumers and brands alike. This invitation is clearly great validation for Lucid Green but more importantly, may be representative of the importance of consumer trust and transparency and building better communication channels for cannabis consumers and the professionals who serve them.

Our President and Co-Founder, Paul Botto, will discuss topics including partnerships, R&D, diversification, and innovation. See the link below for the attendees and agenda.

We are honored to be included and thankful that our mission is resonating with some of the most innovative leaders in the cannabis space.