Lucid Green proudly partners with Brass Knuckles in their exciting relaunch into the New York cannabis market, marking a new chapter in our journey to revolutionize the industry with our innovative technology and commitment to transparency. Join us in celebrating this legacy reborn, as we bring unparalleled quality and engagement to consumers in the Empire State.

In the latest episode of "Thinking Outside the Bud," we had the pleasure of having our very own Filip Luneski, Vice President and Head of Marketing at Lucid Green, sit down with host Bruce Eckfeldt. This engaging conversation delved into the complexities of the cannabis industry, tackling everything from the varied regulations across states to the nuances of building brands and engaging consumers.

At Lucid Green, we're at the forefront of the cannabis industry's remarkable transformation, transitioning from stigma to a booming, diverse marketplace. This evolution inspires innovations in marketing, store layout, and enhancing the overall customer journey. Filip Luneski, our Head of Marketing, discussed how education, understanding varied consumption occasions, and improving shopping experiences are vital for consumer-centric growth, drawing parallels with the alcohol industry's history to strategize for the cannabis sector's future.

Wrapping up the year on a high note! Lucid Green is proud to be the recipient of the Cannabis & Tech Today Sustainable Packaging Award for 2023.

This recognition fuels our commitment to innovation and sustainability in the cannabis industry. Here's to a greener future!

At Lucid Green, we witness the incredible evolution of the cannabis industry firsthand. What was once stigmatized is now a thriving, diverse market. This growth fuels innovation in marketing, store design, and customer experience.

In a recent conversation on Retail Remix, our Head of Marketing, Filip Luneski, shared insights:

Lucid Green, the intelligent UPC platform transforming the cannabis supply chain, today announced a new partnership with Planet 13 Holdings Inc., a renowned and vertically-integrated multi-state cannabis industry leader based in Las Vegas, Nevada, to implement Lucid Green's LucidIDs across Planet 13's brands and retail operations, enhancing the overall customer experience and optimizing end-to-end supply chain management.

In the article, Filip Luneski, VP of Marketing for Lucid Green, highlights the intricate challenges faced by hemp and cannabis brands due to evolving state laws. With regulations constantly changing, brands like Cann and The High Confectionary are navigating compliance hurdles, adjusting SKUs, and altering product formulas to meet shifting legal requirements. Despite the complexities, these companies must remain adaptable and vigilant to ensure alignment with state laws while maintaining market presence.

Kiva Sales and Service (KSS), the industry-leading sales and distribution platform offering dispensaries a complete suite of curated best-in-class cannabis brands, today announced its official partnership with Lucid Green, the intelligent UPC platform transforming the cannabis supply chain, across its portfolio.

Our CEO Larry Levy, delivered a speech at the NewYorkStateSenateJointHearing.

He highlighted many important points, but he ended the speech with a powerful statement: "Our goal remains to allow consumers to conveniently purchase safe cannabis products at an affordable price".

Our CEO shares his thoughts on the NYS state of the cannabis business.

Cannabis continues to present fertile ground for emerging and enterprising brands and retailers. In 2022, more than 3,000 brands were on the shelves of 10,000 cannabis dispensaries across the U.S., and new brands are launching every day as 2023 surges on.  


With the cannabis industry's growth, it’s essential for both brands and retailers to know, study and understand the industry’s consumers — their habits, preferences, and values — and how they interact with various brands and products. Like any other industry, understanding your target audience and buying patterns is paramount to a business’s bottom line and long-term success.  

In the fast-paced world of production, precision and accuracy are critical. Ensuring that the right products end up in the right cases is not just a matter of quality control; it's also about customer satisfaction and brand reputation. That's where Enhanced CaseIDs come in – an instrumental solution designed to significantly improve the way brands approach product packaging.

Presenting: Mind Your Marketing, the podcast episode with Jordan Scheltgen and Filip Luneski.

This is how Filip Luneski, our VP of Marketing at Lucid Green, sees the hurdles that the cannabis industry is going over. Filip brings experience from alcohol companies on a global scale, and takes that experience forward into his role with Lucid Green.

In the fast-paced world of cannabis production, the accurate casing of products plays a crucial role in maintaining efficiency and avoiding potential pitfalls. Incorrect casing refers to the mishandling of products during packaging, labeling, and SKU placement into cases. Such errors may seem minor at first glance, but they can have far-reaching consequences throughout the supply chain. In this blog, we will explore the costs of case errors and highlight the importance of proper casing at the retail level.

Cannabis continues to present fertile ground for emerging and enterprising brands and retailers. In 2022, more than 3,000 brands were on the shelves of 10,000 cannabis dispensaries across the U.S., and new brands are launching every day as 2023 surges on.  


With the cannabis industry's growth, it’s essential for both brands and retailers to know, study and understand the industry’s consumers — their habits, preferences, and values — and how they interact with various brands and products. Like any other industry, understanding your target audience and buying patterns is paramount to a business’s bottom line and long-term success.  

As more states continue to legalize marijuana, both medicinally or recreationally, new products and different forms of consumption are making their debut. While this can certainly be new and exciting, in order to properly understand cannabis and its benefits, it’s better to start with the basics: the flower.

LucidPulse #3: Your Source for Cannabis Industry Insights and Lucid Green Updates!

Check out what’s new in our August edition!

The high-tech supply chain optimization tech is so envied that GS1 US is encouraging “a migration path toward the next dimension of barcodes” in this decade.

Barcodes are a ubiquitous part of everyday life. They make grocery store checkout faster, ensure proper prescription dosages in hospitals and track inventory in warehouses…

So what does the future hold for Cannabis?

Filip Luneski, our Vice President of Marketing, wrote a column for Ethos that delves into this topic. With his extensive experience in the CPG industry, he shares valuable insights and a vision for what's to come.

Our own Paul Botto had an interview with the Cannabis Business Executive in which he went in-depth about the potential that LucidID has in transforming not only the cannabis industry but other markets as well.