It’s not often that you get the opportunity to have your cake and eat it too…. and it gets better. For very little upfront effort, Cannabis Brands can unlock a host of operational, sales and marketing opportunities.  All from this tiny pattern of dots on a regulatory label!

 

ENTER THE FUNGIBLE CODE

The “fungible” on-pack code, meaning a single code can be used for many different functions and by many different users, allows for incredible flexibility and efficiency for Brands.

A unique code, automatically included on every item, allows brands to unlock a wish list of capabilities: from inventory check-in optimization for their retailers, real-time sell-through data for brands, to product authentication, product safety, recalls, usage guidance, budtender training and incentives, and even fully featured consumer loyalty.  Consumers and retailers alike don’t even need to download an app to access this rich set of functionality. 

 

SO HOW DO YOU DO IT?

A simple modification to the regulatory label that takes only an hour or so to implement, puts the code on each and every package without any further effort required. Set it and forget it. Once implemented, most brands see efficiency improvements over their standard label printing process, eliminating the need to hand-transfer information from the COA or reformat the label every time a batch changes.

The key to a fungible code’s flexibility is it’s fidelity.  By using serialized, unique codes at the unit-level, Brands are able to deliver and gather data on every interaction with that individual package. 

 

DO IT RIGHT….. DO IT RIGHT AWAY!

These item level codes called Lucid ID’s,  giving cannabis Brands control of their message, opening up a direct to consumer and budtender channel, deliver visibility on inventory, and allow Brands to be dynamic, supportive partners to their retailers, budtenders, and consumers alike.  Operationally, Lucid ID’s costs mere pennies and are 280E friendly, making them one of the most cost-effective, impactful improvements to ops, sales, and marketing available to Brands today. If building a direct to consumer (DTC) channel for a fraction of what it would ordinarily cost OR deriving significant ROI from operational efficiencies into your supply chain is important to you, then get them integrated right away, there is no better time than now.