Driving Trust & Transparency in Cannabis

Lucid Green is empowering the consumer by delivering the knowledge they need to have a safe, predictible, and enjoyable experience.


About Lucid Green

Enabling the cannabis industry to communicate
trust & transparency through a direct connection with the consumer.

How It Works

Lucid Green provides unfettered access to all of the information people need
to be a responsible cannabis consumer while solving critical industry challenges.



Dispensaries drive awareness and adoption of BUD token rewards and, in turn, increase loyalty for their stores by educating their clients, growing their volume of cashless transactions, and facilitating Buy Online, Pick up In-Store orders.
Dispensaries enjoy better-trained budtenders for free, better-educated consumers for free, and a loyalty program funded by their brand partners. The dispensary dashboard includes real-time budtender brand training analytics and loyalty token redemption activity. Customer satisfaction goes way up, training, support, and customer retention costs go way down – all for no direct cost to the dispensary.


Consumers & Budtenders

Consumers and Budtenders simply point their phone’s camera at the Lucid Green icon and are taken to a comprehensive product page to learn:

  1. What will it do to me? (potency, dosage)
  2. What are people saying? (editorial and user reviews)
  3. What is in it? (batch-level, lab-direct test results)

This includes product reviews, strain, and product expected effects, suggested usage and much more. After each scan, consumers and budtenders are rewarded with BUD tokens to use for in-store credit at participating dispensaries.


Brands & Growers

Brands and growers gain the ability to use Lucid Green’s QR-codes on their product packaging, facilitate direct-to-budtender training, and can engage in direct-to-consumer marketing while increasing accountability and transparency for their product.

Thanks to the unique capabilities of the Lucid Green iconography and digital pairing, Brands get unprecedented, on-pack, scalable budtender training, direct-to-consumer communication, a built-in dispensary loyalty program, and a host of analytics not available on any other platform. They will be all set to take advantage of an ever-expanding supply chain and IOT feature set driven by that same Lucid Green icon tracking.


Labs & Content Providers

Test Labs and other content providers can view the distribution of their content and generate click-throughs from within the Platform. This means users are able to drill down to the batch level for products and view editorial content, and user reviews.

Lucid Green Tech Stack

Lucid Green’s technology is powered by 
four distinct layers of best-of-breed technology.

Executive Team

Larry Levy

Co-Founder and CEO

Larry brings a wealth of hands-on experience, with a focus on computational linguistics (machine learning), IoT, cryptocurrencies and SaaS based finance and marketing platforms.

Paul Botto

Co-founder & President

Previous roles include former Head of Analytics Sales and Consulting at Google, GM of Visible Measures Analytics, and Founding Member of Conduce supply chain data platform working with companies like DHL, Cisco, and PwC.

Dana Spiegel


Dana helps early stage startups bring their software products to market, implementing best practice software development processes, building agile software teams, and architecting scalable systems.

Marco Rullo


With over a dozen years of executive experience, Marco brings a unique mix of start-up agility and corporate structure which are pivotal for success in highly-competitive and rapidly-evolving market sectors.

Jeremy Pace

SVP of Operations

Jeremy excels at creating robust and scalable operations and is an expert in integrating operational goals and capabilities with broader business objectives to craft a cohesive strategy.

Board of Advisors

George Stone

CEO Kalyx Properties Inc.

George M. Stone is the Chief Executive Officer of Kalyx Properties Inc. Kalyx has amassed an unlevered, multi-state portfolio of cannabis properties and is well versed in the regulatory, zoning and operational challenges unique to the cannabis industry.

Jason Senn

Executive Director Ernst and Young

Jason was a founding member at Urchin Software, a pioneer of Google Enterprise and is now focused on using his extensive global network to drive the digital practice at EY, helping young companies build the strategy, structure, and partnership networks to ensure global success.

David Charnick

Managing Director Mingleridge LLC

David has more than 20 years of experience in the medical and recreational cannabis industries. He has been a business consultant in the cannabis industry since 2009 and is managing director of a cannabis consultancy. He has prior consulting experience at Coca-Cola, Target, and California State University System.

Peter McDonough

Former Pres. & CMO, Diageo NA

Peter has an extensive corporate career leading international consumer marketing organizations. He brings his experiences leading global organizations in industries such as Personal Care Products, Consumer Household Appliances, and Beverage & Alcohol.

Recent News

September 13, 2019
Lucid Green

Lucid Green Partners With Nine Leading Cannabis Brands to Drive Trust and Transparency Through Technology at Hall of Flowers

Yahoo Finance Papa & Barkley, Kikoko, and Ionic are among forward-thinking companies in cannabis to use innovative technology to provide safe, predictable and enjoyable cannabis experiences […]
August 16, 2019
Lucid Green

Lucid Green Names Jeremy Pace Senior Vice President Of Operations

Yahoo Finance Former U.S. State Department officer to bring expertise in operational excellence to WeedTech innovator Lucid Green NEW YORK, Aug. 15, 2019 /PRNewswire/ — Lucid […]
August 16, 2019
Lucid Green

Lucid Green Appoints Marco Rullo Chief Marketing Officer

Yahoo Finance WeedTech innovator taps seasoned growth leader to head marketing operations as company expands its information sharing platform. NEW YORK, Aug. 13, 2019 /PRNewswire/ — […]

Featured Partners


Get in contact with us

Phone - 914.216.3378