The Always-On Marketing Platform for Consumer Engagement & Loyalty
Our commitment is to inspire trust and transparency in consumers for cannabis brands
LucidIDs Are a Direct Channel to Consumers
Consumers scan on-pack QR codes and brands deliver the information they need and the rewards they value.
How can brands utilize this direct channel?
Drive consumers to rewards programs.
Collect, own and activate first party data.
Create a working knowledge of their consumers.
Generate post-purchase intelligence and feedback.
Adhere to regulatory standards and compliance.
LucidIDs unleash endless benefits for savvy consumers.
LucidConnect Platform
Always-on marketing suite for consumer engagement & loyalty
LucidID App
Where Brands Connect with Consumers
Direct communication with consumers
Rewards for your most loyal members
Streamlined consumer education
Hosted, optimized landing pages
Engaging brand experiences
FEATURES FOR CANNABIS CONSUMERS
Earn Rewards From Their Favorite Brands
Instant Access to Detailed Product Information
Check Product Authenticity
Track Their Experiences
An Extension of Your Marketing Team
Shopper Marketing
We offer expertise in shopper behavior and consumption occasions.
Best Practices
We’ll level up your tactics for direct messaging and consumer engagement.
Data Management
We collect, process and interpret critical post-purchase customer data.
Analytics & Insights
We don’t just report data,
we reveal actionable insights.
Rewards Programs Built For Brands
Reward loyal consumers and increase repeat purchases.
We Handle
• Database Management
• Rewards Platform
• Consumer UX & App
• Customer Service
You Handle
• Determining Reward Point Value
• Creative Assets & Copy
• Rewards Product Procurement
• Rewards Product Fulfillment
17% of cannabis customers (Champion and Loyal) account for 62% of TOTAL Revenue.
Source: Headset
Do you want to know your customer?
Own your audience data
Unlock critical insights and characteristics
Measure the impact of your campaigns
Explore rich dataset of your current and potential customers
Compare your brand to industry benchmarks
Push Notifications
Compliant direct messaging to your loyal customers
Drive consumer loyalty and give users a reason to continuously connect with you.
Only reach opted-in users
Communicate offers, incentives and brand messages.
Deliver timely messages based on user activity.
Optimized, hosted landing pages to drive conversion.
Deep promotion analysis and insights
Brands Using LucidDirect
Average 15-30x ROI
Data Activation
Activate 1st party data to optimize your in-store, online and mobile marketing campaigns.
Brand Awareness
Fill your audience funnel with consumers who have shown interest in brands like yours.
Optimize mobile media campaigns by targeting lookalike cannabis shoppers.
Leverage your 1st party data to inform targeting strategy.
Consideration & Shopper Marketing
Reach consumers with the knowledge they need
Directly connect with your target audience by integrating LucidIDs into your creative.
Easily facilitate high-impact digital placements in-store and drive consumers to optimized mobile brand experiences.