Our CEO shares his thoughts on the NYS state of the cannabis business.

Cannabis continues to present fertile ground for emerging and enterprising brands and retailers. In 2022, more than 3,000 brands were on the shelves of 10,000 cannabis dispensaries across the U.S., and new brands are launching every day as 2023 surges on.  


With the cannabis industry's growth, it’s essential for both brands and retailers to know, study and understand the industry’s consumers — their habits, preferences, and values — and how they interact with various brands and products. Like any other industry, understanding your target audience and buying patterns is paramount to a business’s bottom line and long-term success.  

In the fast-paced world of production, precision and accuracy are critical. Ensuring that the right products end up in the right cases is not just a matter of quality control; it's also about customer satisfaction and brand reputation. That's where Enhanced CaseIDs come in – an instrumental solution designed to significantly improve the way brands approach product packaging.

Presenting: Mind Your Marketing, the podcast episode with Jordan Scheltgen and Filip Luneski.

This is how Filip Luneski, our VP of Marketing at Lucid Green, sees the hurdles that the cannabis industry is going over. Filip brings experience from alcohol companies on a global scale, and takes that experience forward into his role with Lucid Green.

In the fast-paced world of cannabis production, the accurate casing of products plays a crucial role in maintaining efficiency and avoiding potential pitfalls. Incorrect casing refers to the mishandling of products during packaging, labeling, and SKU placement into cases. Such errors may seem minor at first glance, but they can have far-reaching consequences throughout the supply chain. In this blog, we will explore the costs of case errors and highlight the importance of proper casing at the retail level.

Cannabis continues to present fertile ground for emerging and enterprising brands and retailers. In 2022, more than 3,000 brands were on the shelves of 10,000 cannabis dispensaries across the U.S., and new brands are launching every day as 2023 surges on.  


With the cannabis industry's growth, it’s essential for both brands and retailers to know, study and understand the industry’s consumers — their habits, preferences, and values — and how they interact with various brands and products. Like any other industry, understanding your target audience and buying patterns is paramount to a business’s bottom line and long-term success.  

As more states continue to legalize marijuana, both medicinally or recreationally, new products and different forms of consumption are making their debut. While this can certainly be new and exciting, in order to properly understand cannabis and its benefits, it’s better to start with the basics: the flower.

LucidPulse #3: Your Source for Cannabis Industry Insights and Lucid Green Updates!

Check out what’s new in our August edition!

The high-tech supply chain optimization tech is so envied that GS1 US is encouraging “a migration path toward the next dimension of barcodes” in this decade.

Barcodes are a ubiquitous part of everyday life. They make grocery store checkout faster, ensure proper prescription dosages in hospitals and track inventory in warehouses…

So what does the future hold for Cannabis?

Filip Luneski, our Vice President of Marketing, wrote a column for Ethos that delves into this topic. With his extensive experience in the CPG industry, he shares valuable insights and a vision for what's to come.

Our own Paul Botto had an interview with the Cannabis Business Executive in which he went in-depth about the potential that LucidID has in transforming not only the cannabis industry but other markets as well.

You've probably encountered these square-shaped codes in various places, but did you know they can also be the source of laughter, intrigue, and even some eyebrow-raising moments? Join us on a delightful journey as we explore the funny, weird, and interesting ways in which QR codes have been used. Buckle up, because things are about to get quirky!

LucidPulse #2: Your Source for Cannabis Industry Insights and Lucid Green Updates!

Check out what’s new in our second edition of the newsletter.

Grassroots Marketing speaks with Paul Botto, our Co-founder and President about Lucid Green and our Intelligent QR Code Platform Expansion. Previous roles Paul held include former Head of Analytics Sales and Consulting at Google, GM of Visible Measures Analytics, and Founding Member of Conduce supply chain data platform working with companies like DHL, Cisco, and PwC.

Our co-founder and president, Paul Botto, was featured on the Here Weed Go! podcast where he masterfully explained why LucidID is the improvement the cannabis industry needs. This engaging conversation starts with the story of how the idea for Lucid Green came to be after Botto and his business partner at that time, Larry Levy, got together and realized they were working on different ends of the same problem and eventually got into applications for Lucid Green's technology outside of the cannabis industry.

Introducing LucidPulse: Your Source for Cannabis Industry Insights and Lucid Green Updates!

LucidPulse will keep you in the loop with all things cannabis.

Whether you're a seasoned enthusiast, a budding entrepreneur, or simply curious about the rapidly evolving cannabis industry, LucidPulse is your go-to source for the latest news, trends, and updates.

Our co-founder and president, Paul Botto, was featured on the Benzinga Cannabis Insider podcast! During the engaging conversation, Paul discussed how Lucid Green's groundbreaking technology is reshaping the cannabis industry and empowering businesses to achieve unprecedented efficiency. Don't miss this enlightening episode as Paul shares insights into our mission to revolutionize the way we work!

Paul Botto, formally of Google Analytics and co-founder of Lucid Green talks to the Karma Koala podcast about our data solutions and smart QR code tech for cannabis brands and consumers and how that ties into rules, regs, compliance and all the good stuff we need to create a reliable chain of information for buyers and sellers of regulated cannabis products in legalized states throughout the US.

We are thrilled to share that our CEO, Larry Levy, recently participated in the renowned Cannabis Legalization News podcast. During this engaging conversation, Larry shed light on Lucid Greens' groundbreaking technology, its immense benefits for users, and its transformative impact on the cannabis supply chain.

From revolutionizing the checkout process in grocery stores to becoming an essential tool for supply chain management, barcodes have come a long way since their inception in the 1960s. Developed by Norman Joseph Woodland and Bernard Silver, the early barcode system consisted of a series of concentric circles that were read by a scanner.