Our mission is to empower and enable the cannabis industry to communicate trust & transparency through a direct connection.
Lucid Green is a technology platform that utilizes a unique code to tie the entire cannabis ecosystem together, from production to consumption. The power of the Lucid Green platform are fungible universal product codes (F-UPC) called LucidIDs. These LucidIDs appear on cannabis packaging and cases and are unique to each item. For brands, distributors, and retailers, LucidIDs provide complete supply chain operational support and inventory management. Consumers get access to all the relevant information they need to have a safe, consistent and enjoyable experience by scanning the LucidID on the cannabis product with their phone. This includes authenticating the product, accessing COA (certificate of analysis) information, dosage and effect information and claiming rewards points.
OUR TEAM
EXECUTIVE TEAM
Larry Levy
Larry brings a wealth of hands-on experience, with a focus on computational linguistics (machine learning), IoT, cryptocurrencies and SaaS based finance and marketing platforms.
Paul Botto
Previous roles include former Head of Analytics Sales and Consulting at Google, GM of Visible Measures Analytics, and Founding Member of Conduce supply chain data platform working with companies like DHL, Cisco, and PwC.
Dana Spiegel
Dana helps early stage startups bring their software products to market, implementing best practice software development processes, building agile software teams, and architecting scalable systems.
Jake Haworth
Jake possesses strong experience unlocking operational efficiencies within supply chains, and a passion for building resilient processes in a multitude of different business environments.
Rick Bashkoff
Rick is an experienced startup executive who has worked in or invested in some of the most innovative sectors of the media, entertainment and technology industries. Rick brings that knowledge base to the cannabis industry as the head of our marketing platform, LucidConnect.
Steve Goldner
Steve is an experienced technology, CPG, and services marketing professional. He has managed numerous brands while adapting to marketing shifting trends and standards.
BOARD OF ADVISORS
George Stone
George M. Stone is the former Chief Executive Officer of Kalyx Properties Inc. Kalyx has amassed an unlevered, multi-state portfolio of cannabis properties and is well versed in the regulatory, zoning and operational challenges unique to the cannabis industry.
Jason Senn
Jason was a founding member at Urchin Software, a pioneer of Google Enterprise and is now focused on using his extensive global network to drive the digital practice at EY, helping young companies build the strategy, structure, and partnership networks to ensure global success.
Don Peppers
Don is one of the world’s foremost authorities on “customer experience” and “customer trust”. For 25+ years he has educated and inspired company leaders and advocated for more transparency across customer interactions. Don was a Founding Partner of Peppers & Rogers Group and is currently a Founder of CX Speakers.
Peter McDonough
Peter has an extensive corporate career leading international consumer marketing organizations. He brings his experiences leading global organizations in industries such as Personal Care Products, Consumer Household Appliances, and Beverage & Alcohol.